Microsoft Powerpoint / Excel /Word
Busaya Kongklaew
Senior Branding And Communication Manager
Bangkok
Summary
Experienced professional with 15 years in creative, marketing, communication, media, and PR fields. Proven track record in developing and executing successful marketing communication strategies, plans, and campaigns to generate brand awareness. Expertise in staying up-to-date with industry trends and understanding customer demographics. Skilled in online and digital marketing as well as corporate branding. Seeking new job opportunities to take on additional responsibilities and advance career.
Overview
16
16
years of professional experience
2
2
Certificates
Work History
SENIOR BRANDING AND COMMUNICATION MANAGER
Central Food Retail Co.,Ltd.
05.2023 - Current
- Create brand strategy and communication for small format in year plan
- Develop brand communication and tactic both of online and offline
- Oversee in-store media and brand image under key success umbrella
- Control budget and timeline in each campaign
- Respond in-store concept: Tourist and Tong Tin in all formats (Tops/Tops daily/Tops Food Hall)
- Work with the operation team to drive sales growth
- Work closely with graphic designer/ media/ purchasing/ buyer/ franchise/ agencies
- Fast moving with new idea to create interesting campaign media in each occasion.
CORPORATE BRANDING AND COMMUNICATION MANAGER
CPF Thailand PCL.
10.2019 - 04.2023
- Develop branding strategies, corporate communication and implement communication plan
- Responsible for corporate materials for both internal and external communication, i.e
- Annual report, corporate profile, creative communication materials for events & exhibitions
- Take role in implementing activities through both traditional and new media platforms to create brand awareness among internal and external stakeholders
- Focus on social media and leverage using corporate social media
- Maximize communication budget for encourage corporate branding and corporate communication as goal
- Work with internal stakeholders, marketing, suppliers, agency
- Oversee contract/MOU and negotiate benefit for sponsorship.
ASSISTANT MARKETING MANAGER
Bata Thailand Co.,Ltd.
06.2019 - 09.2019
- Planning, developing, and overseeing marketing strategies for a particular brand and product
- Manage the whole operations of the brand (Branding, Activation, Materials, etc.)
- Attention to the ultimate profitability and budget achievement of brand management
- Providing detailed and precise reports to illustrate trends, predictions, and relevant strategies
- Working and coordinating international communication for production, sales, advertising and promotion, marketing to follow the direction from global team (Headquarter)
- Implement promotion campaign and events.
SENIOR MARKETING COMMUNICATION
Chang International Co.,Ltd.
04.2015 - 06.2019
- Brainstorm and develop brand strategy for year plan
- Work with Media and PR agency to create communication plan
- Develop content in online and offline media
- Work closely with Internal Communication, Channel Marketing, Supplier, Agency, and Region team
- Produce media material for ATL, BTL, PR and Online and POP/POS
- Response Customer Relation Management on own event campaign
- Monitor content in each channel
- Negotiate benefit for sponsorship event
- Maintain relation with media and press and find out effective local media to expand brand awareness
- Build brand awareness in all campaign under brand objective
- Manage and control budget in each campaign.
MARKETING COMMUNICATION EXECUTIVE
Great Earth International Co.,Ltd.
07.2012 - 02.2015
- Responsible for both internal and external communication with business to business
- Maintain media support and media relations
- Create content on Facebook page (Lavazza Thailand)
- Build online sale via Facebook
- Do promotion with partners (Food shop and restaurant)
- Plan advertising schedule with given budget whole year
- Work closely with graphic designer and sales team.
TV PRODUCER
Organizer.
07.2009 - 12.2011
- Plan production schedule
- Prepare information weekly and coordinate with location in production
- Control timeline program editing
- Write script for TV and Radio on Live and record program
- Editing and plan for title contents.
PRODUCTION COORDINATOR
Iyara Co.,Ltd.
03.2009 - 05.2009
- Movie production 'Ong Bak 3'
- Control budget and training for stunt man team.
Education
MASTER OF ARTS - CORPORATE COMMUNICATION
BACHELOR OF ARTS - COMMUNICATION ARTS
Skills
Branding and Marketing Communication
Achievementsdetails
Central Food Retail Co.,Ltd:
• Rebranding Tops daily in nationwide
• Reponded in-store concept :Tourist and Tong Tin Oversee in-store media for Christmas/Chinese New Year/ Discover Thailand and Back to school in Tops daily •
• Redesign Tops daily Brochure Template
• Tops shopping bag 42 provinces
• Tops Mascot
CPF Thailand PCL:
• CPF Food Security : sustainability campaign (in Covid-19 pandamic situation) Launched CPF Brand Foundation Book (for stake holders)/ CPF Brand Culture (for internal)
• Rebranding Brand Image, adjust colors to use in brand communication material : CPF Imm Sook Font and Template/ CPF E-Business card Application/ CPF Signature Shop Application (on CPF family application)/ CPF Uniform:CPF collaboration with Greyhound)
• Responded products: Shrimp Wonton/ Veg it up (Pumpkin soup)/ Inno Weness beverage named "Deep"
Chang International Co.,Ltd :
• 2015 - Chang the new era (Emerald Bottle)
• 2016 - Chang New Look
• 2017 - Our Song
• 2018 - Chang Puen See Ru Dee Sud
• 2019 Every day is Friend's Day
• Chang Champagne bottle 2017-2018
• Chang Festive Pack 2017-2018
• Chang 2.0 (Sleek can)
Responded 13 Campaigns per year started in October to May (After end of Buddhist lent), such as
• Chang Carnival
• Chang Music Connection
• Chang Football Sevens
• Chang Football Moments
• Media PR Relation
• Media Visit in Nationwide (14 provinces)
• Media Sponsorship (GMM25 and A-time Showbiz event)
• Chang Festive pack
• Chang Live Park
• Chang Food Fun Friends
• Alang Kan Chan Chang (Online program)
• Chang Urban Pulse (External Validation in Singapore and Vietnam)
• Chang Sensory Trail (External Validation in Singapore, London, San Francisco
Accomplishments
- Central Food Retail Co.,Ltd
- CPF Thailand PCL
- Chang International Co.,Ltd
- Thematic campaign named communication campaigns in 2015-2018
- Responded 13 Campaigns per year started in October to May (After end of Buddhist lent), such as Supported international campaign communication such as Another beer brand: Federbrau, Huntsman and Black Dragon. Also responded drinking water Chang Mineral brand.
Software
Illustrator / Premiere Pro
Certification
Certificate of Modern Marketing for Sustainability from Chulalongkorn University
Timeline
Certificate of Completion in Disruptive Strategy from Harvard Business School Online
11-2023
SENIOR BRANDING AND COMMUNICATION MANAGER - Central Food Retail Co.,Ltd.
05.2023 - Current
CORPORATE BRANDING AND COMMUNICATION MANAGER - CPF Thailand PCL.
10.2019 - 04.2023
ASSISTANT MARKETING MANAGER - Bata Thailand Co.,Ltd.
06.2019 - 09.2019
Certificate of Modern Marketing for Sustainability from Chulalongkorn University
07-2017
SENIOR MARKETING COMMUNICATION - Chang International Co.,Ltd.
04.2015 - 06.2019
MARKETING COMMUNICATION EXECUTIVE - Great Earth International Co.,Ltd.
07.2012 - 02.2015
TV PRODUCER - Organizer.
07.2009 - 12.2011
PRODUCTION COORDINATOR - Iyara Co.,Ltd.
03.2009 - 05.2009
Thammasat University - MASTER OF ARTS, CORPORATE COMMUNICATION
Rangsit University - BACHELOR OF ARTS, COMMUNICATION ARTS
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