Bunjerd Ngamkhai

1. Strategic Development – Traditional Trade

• Developed and managed the Management Trainee program for the Traditional Trade channel, establishing workflows, setting KPIs, and monitoring performance to achieve project goals.
• Analyzed and integrated sales team requirements to enhance system efficiency, improve sales operations, and drive system adoption.
• Optimized sales workflows for fruit and dried products by leveraging synergies between CPF & Makro to support the Traditional Trade sales team.

2. Business Development – Shrimp (Eastern Region)

• Increased sales revenue, net profit, and reduced product loss in the shrimp category within the Traditional Trade channel.
• Developed and executed regional sales strategies, working closely with sales teams to drive performance, support decision-making, and resolve challenges.
• Coordinated with factories, logistics, and supply chain teams to ensure smooth strategy execution and business growth.

3. Logistics Business Development

• Designed new transportation models to reduce logistics costs and ensure on-time deliveries, then expanded the model to other regions.
• Improved workflow efficiency by accelerating order entry for the sales team, enhancing factory dispatch speed, and optimizing transportation for faster customer deliveries.
  

4. Area Sales Manager (Chanthaburi – Trat)

• Developed sales strategies based on local market opportunities, driving revenue growth of THB 10 million and increasing profit by 2%.
• Planned and executed customer development strategies with the sales team to drive growth alongside the company.

• Present consumer goods to the HORECA customer group.
• Generate additional sales of 100,000 baht/month from 40 new customers in the area.