Bunchar Sinthopruangchai
Bangkok
Summary
Vice President of Marketing with career history of more than 10 years driving dynamic marketing initiatives across branding, public relations, digital marketing and corporate positioning. Creator of exceptionally effective campaigns that drive corporate revenues and market position.
Overview
23
23
years of professional experience
Work History
Vice President of Sales and Marketing
Calbee Tanawat Co., Ltd.
07.2005 - 07.2023
- Lead the marketing and sales activities through hands-on planning and execution of strategic marketing campaigns to maximize profit while strengthening long-term brand performance.
- Delivered consistent revenue growth by identifying new business opportunities and executing targeted sales initiatives.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Coordinated with interdepartmental functions to achieve optimum output including administration of marketing, sales, human resources as well as related tasks and functions.
- Optimized pricing strategies to maximize profitability while remaining competitive within the marketplace.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Managed 200 million baht annual marketing budget.
Group Product Manager
Berli Jucker Foods Co., Ltd.
02.2000 - 06.2005
- Drove innovation by encouraging creative problem-solving among team members and staying abreast of industry advancements.
- Conducted regular product performance reviews, adjusting plans as needed to optimize results.
- Achieved more than 100% increase in turnover during the employment period.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Increased market share by spearheading comprehensive competitor analysis efforts and adjusting strategies accordingly.
- Maintained positive vendor relations to build strong partnerships.
Education
BBA - Marketing
Assumption University
Bangkok, TH10.1991
MBA - Marketing Management
Chulalongkorn University
Bangkok, TH03.1999
Skills
- Strategic Planning
- Attention to Detail
- Effective Communication
- Adaptability and Flexibility
- Active Listening
- Teamwork and Collaboration
- Operations Management
- Problem-solving aptitude
Accomplishments
Fruitful initiation and implementation of major re-branding campaign for health friendly snack product including marketing collateral, promotional items and identity materials completed within time frame and budget.
Languages
English
Advanced (C1)
Thai
Bilingual or Proficient (C2)
Timeline
Vice President of Sales and Marketing
Calbee Tanawat Co., Ltd.
07.2005 - 07.2023
Group Product Manager
Berli Jucker Foods Co., Ltd.
02.2000 - 06.2005
BBA - Marketing
Assumption University
MBA - Marketing Management
Chulalongkorn University
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