Summary
Overview
Work History
Education
Skills
Timeline
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Brorinya Suriyaparameth

Brorinya Suriyaparameth

Merchandiser
Bangkok

Summary

To utilizing retail business experience skills help team achieve company goals.

Overview

7
7
years of professional experience

Work History

Head of Merchandising (FILA)

Central Group (CMG)
10.2022 - Current

· Direct and implement strategies and plans that will result in achievement of the goals and objectives for the team and company

· Responsibility for sales, profit, margin, and provision for target brand

· Provide weekly or monthly directions for promotion and action plan.

· Develop a channel-specific purchase and allocation plan. to ensure that can fulfill needs of the consumer

· work directly with the development team, brand holder, and distributor to meet product launch plan timeline.

· collaborated with the marketing and sales teams to address client needs and achieve maximal team efficiency.

Planning Division (FILA Ellesse Kswiss)

CRC Sports (Supersports)
10.2021 - 10.2022
  • Discuss to the merchandise team rolling inventory and OTB.
  • Provide the merchandise team with recommendations and control over the budget for assortment purchases based on past performance and sales targets.
  • Track brand KPIs (sell, inventory, intake, discount spending, and non-move inventory) to identify important points and provide a monthly action plan.
  • Discuss, assign, and setup the store cluster with the merchandise team.

Merchandiser (FILA)

CRC Sports (Supersports)
03.2020 - 10.2021
  • responsibility for merchandise and control inventory for FILA brands in supersports store
  • Prepare data and provide report related merchandise to support business weekly and monthly . For example, Sales analysis/Inventory report
  • Monitor sales, Inventory, margin to align with target.
  • Monitor assortment, margin, broken size, sku count align to KPI.
  • Suggest action plan (inventory movement or production) to management to achieve brands target.


Assitant Merchandise

Big C Supercenter Public Company Limited
10.2017 - 03.2020
  • Select and purchase products that align with the company's brand and meet customer needs. (Men's clothes)
  • Build and maintain relationships with vendors to ensure timely delivery of products
  • Organized store merchandise racks by size, style, and color.
  • Monitor inventory levels and make recommendations to optimize stock levels, reduce markdowns, and minimize out-of-stock situations.

Detail Coordinator

NICE APPAREL GROUP
02.2017 - 10.2017
  • To be able to meet client requests and maximize company benefit, collaborate with suppliers, customers, and other departments.
  • Create a timeline for sample development and get materials ready.
  • Developed the detail sheet and BOM.
  • Lower costs through vendor contract renegotiation to cut waste and increase savings.

Education

Bachelor of Science - Textile Science & Technology

Kasetsart University
Bang Khen
04.2001 -

Skills

Decision-Making

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Timeline

Head of Merchandising (FILA)

Central Group (CMG)
10.2022 - Current

Planning Division (FILA Ellesse Kswiss)

CRC Sports (Supersports)
10.2021 - 10.2022

Merchandiser (FILA)

CRC Sports (Supersports)
03.2020 - 10.2021

Assitant Merchandise

Big C Supercenter Public Company Limited
10.2017 - 03.2020

Detail Coordinator

NICE APPAREL GROUP
02.2017 - 10.2017

Bachelor of Science - Textile Science & Technology

Kasetsart University
04.2001 -
Brorinya SuriyaparamethMerchandiser