Benjaporn Siengplearn
Sriracha,Thailand
Summary
Dynamic professional with expertise in MS Excel, MS Word, MS PowerPoint, and ERP systems, demonstrating a strong ability to act with integrity and manage focused, results-oriented meetings. Proven competence in product launches and key account handling, complemented by skills in financial reporting and sales presentations. Adept at developing pricing strategies and conducting market analysis to drive business development and customer relationship management. Skilled in competitor analysis, contract negotiation, crisis handling, and product presentation. Career goals include leveraging analytical skills to enhance market presence within a multi-cultural team environment.
Overview
16
16
years of professional experience
10
10
years of post-secondary education
1
1
Certification
Work history
General sales manager
Ichikoh Industries Thailand
Rayong, Thailand
2026.01 - Current
- Collaborated with marketing department for successful promotional events.
- Coordinated with other departments for smooth functioning of operations.
- Fostered a positive work environment, enhancing overall team performance.
- Negotiated contracts with key industry players for beneficial partnerships.
- Maintained high standards of customer service, ensuring client retention.
- Kept abreast of market trends to remain competitive in the industry.
- Developed strategic sales plans for increased market penetration.
- Boosted team morale by implementing regular feedback sessions.
- Built strong relationships with customers for repeat business opportunities.
- Resolved customer complaints promptly, maintaining company reputation.
- Implemented innovative marketing campaigns to attract new clients.
- Led team meetings, resulting in better coordination and communication.
- Reviewed sales reports diligently, enabling data-driven decision making.
- Analysed sales reports to identify trends and update strategies.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
Sales Deputy General Manager
Ichikoh Industries Thailand
Rayong, Thailand
2023.07 - 2025.12
- Ensured smooth business operations whilst managing multiple departments.
- Led team meetings to boost morale and enhance communication.
- Managed budgeting process, achieved cost-efficiency goals.
- Oversaw daily operations, met organisational objectives.
- Improved business relationships via effective networking strategies.
- Handled crisis situations effectively through strategic planning and execution.
- Negotiated contracts for better business terms and conditions.
- Maintained open communication channels with stakeholders for transparent operations.
- Conducted market research to identify new opportunities.
- Led and managed administrative staff to maintain smooth daily operations.
- Represented organisations at seminars, conferences and business events.
Sale Account Manager
Ichikoh Industry (Thailand) Co., Ltd.
2014.04 - 2023.06
- Study Market trend including customer future model launch to promote product.
- Increase sale volume by market expansion with new customers and maintain current market share with current customers.
- Mid Term Plan (MTP ), Order Intake, Sale Inventory and Production (SIOP) analyst.
- Gathering data and input for RFQ, following company procedure guidelines and held the kick off meeting to explain the RFQ package.
- Gathering all cost information (Part cost, Manufacturing cost, tooling cost, ED&T etc.) to proceed quotation and make the profit to correspond with company policy.
- Respond to the customer requirement by telephone or by visiting the offices or plants including provide approved information to domestic customer i.e. Timing, supply, quality, and quantity requirement.
- Price negotiation according to logical explanation.
- Prototype selling and including invoice/billing process.
- Coordinate with team to support customer requirement.
- Any assignment as directed by General manager.
- Main customer Ford (FOE, FTM), TOYOTA, NISSAN
- (Manufacturer of Lamp lighting, Lamp maker)
- Identified potential clients through networking and prospecting techniques.
- Implemented sales strategies to maximise profit margins.
- Negotiated contracts, resulting in long-term partnerships.
- Strengthened client relationships with regular follow-ups.
- Expedited issue resolution process with prompt troubleshooting measures.
Sale & Marketing Senior staff
M&T Allied Technologies Co., Ltd.
2010.01 - 2013.01
- Receive requirement, spec. and information from customers for pricing and quotation submission.
- Increase sale volume by market expansion with new customers and maintain current market share with current customers.
- Follow up with customers for price review, negotiation and sourcing decision.
- Receive new order from customers, manage product development by cooperative between customers, designer, engineering, production and other function for products and production preparation to meet customer requirement and project time frame.
- Pricing review in term of material cost up, exchange rate, engineering change, etc., then submit revised quotation and negotiate with customers to accept new price.
- Sale budget planning by estimate from customer forecast or market tendency for budgeting and financial management.
- Customer relation management by cooperative with customers in case of problems or new requirement from customers
- (Manufacturer of Automotive Parts, Lever shift maker)
Education
Bachelor’s Degree - Material Science
Chaingmai University
2004.01 - 2008.01
High School -
Doisaket Wittayakom School
2001.01 - 2004.01
Secondary school -
Regina Coeli College
1998.01 - 2001.01
Skills
- MS Excel, MS Word, MS Power Point, MS Outlook, ERP
- Act with integrity, Manages focused, results-oriented meetings that achieve closure on key issues, Collaboration, Responds resourcefully, Flexibly Pragmatic, Practical, Open-minded, Enjoy working in a multi-cultural team
- Product launch competence
- Time management efficiency
- Key account handling
- Financial reporting
- Sales presentations
- Pricing strategy development
- Market analysis
- Customer relationship management
- Business development
- Competitor analysis
- Contract negotiation
- Crisis handling
- Product presentation
Certification
- 2013 Certificate in Internal Auditor ISO 14001.
- 2012 Certificate in IMDS Training International Material Data System for Beginner by SGS Thailand.
- Certificate in IMDS Training International Material Data System for Mid Level by SGS Thailand.
- 2011 Certificate in Application of APQP 2nd Edition.
- Certificate in Understanding Linkage Core tools and ISO/TS 16949 : 2009
Language skills
English
Fluent
Affiliations
- Reading
- Badminton
Accomplishments
Leads the company to get the biggest business in ASEAN (Thailand , Malaysia, Indonesia) for Ford business (around 500 MUSD/Yrs)
Negotiation with Customer to get a good result reflect to be best profit in the Group
Achievement
2013 Achieved project management for new model development and product launch., 2013 Achieved in IMDS trainer for supplier., 2012 Market expansion by new product with new customer.
Years of experience
Sale & Marketing 14 Years
Timeline
General sales manager
Ichikoh Industries Thailand
2026.01 - Current
Sales Deputy General Manager
Ichikoh Industries Thailand
2023.07 - 2025.12
Sale Account Manager
Ichikoh Industry (Thailand) Co., Ltd.
2014.04 - 2023.06
Sale & Marketing Senior staff
M&T Allied Technologies Co., Ltd.
2010.01 - 2013.01
Bachelor’s Degree - Material Science
Chaingmai University
2004.01 - 2008.01
High School -
Doisaket Wittayakom School
2001.01 - 2004.01
Secondary school -
Regina Coeli College
1998.01 - 2001.01