Bannakorn kachaseni

• Sales Growth & Channel Management:
Spearheaded online sales strategies across websites, marketplaces, and digital channels, achieving annual sales growth of 40%. Opened and developed new revenue streams to reach and exceed set targets.

• Profitability Optimization:
Identified and focused on key products and platforms to maximize profit margins while maintaining sustainable growth. Developed strategies to drive sales and profitability simultaneously.

• Creative Campaign Development:
Designed and executed monthly marketing campaigns, including static and video creatives, resulting in 200% increase in engagement and viral reach. Consistently aligned campaigns with brand goals and customer preferences.

• Customer Loyalty & Acquisition:
Launched programs to retain existing customers and attract new ones and 10% improvement in repeat purchase rates.

• Team Leadership & Performance Management:
Built and led a dynamic team, fostering collaboration, accountability, and skill development to ensure all team members delivered projects effectively and on time.

• Performance Tracking & Analysis:
Monitored KPIs, including ROI, conversion rates, and customer acquisition costs, optimizing campaigns based on data insights for improved results.

Implementing a process, organization and structure to deliver on expected results. Once operational, I am leading continuous improvement across all these areas and looking for opportunities to drive more and better qualified traffic to the www.BNN.in.th, BaNANA online website.

• Work with Global Performance Marketing team to align Global and local marketing strategies, for example Apple, Asus, HP, Acer, Samsung, Xiaomi and marketplace all included.

• Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets. In 2020 compare in YOY growth over than 260%. Moreover, Pageview, Transaction, New User and Revenue all growth over than 200% YOY.

• Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) by country and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.

• Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.

• Work with affiliate networks to recruit new affiliates, for example Accestrate, Involve asia, Shopback and Radarpoint, and negotiate commissions, build relationships and increase engagement with existing affiliates, ensuring the correct and timely delivery of campaign materials.

• Work with the Brand Marketing team to create aligned consumer communications across all channels (onsite, social, mobile, stores) and to ensure both strong commercial and consistent brand messages.

• Site optimization: Define opportunities on site (structure) and content to drive Search Engine Optimization

- Mentor and encourage creative team members to foster a positive work environment
- Shoulder the responsibility of the quality and completion of all work projects assigned to members of the creative team
- Participate in and provide regular opportunities for professional development and growth to team
- Report progress of projects at major stages of their conception, creation, and execution
- Ensure designs and content reflect consistently and positively the brand image and company ideals
- Work with internal and external strategic partners to create products using the most current industry best practices
- Serve as a liaison between the marketing and creative team and between the creative team and individual clients
- Anticipate problems that may impede a project from completing on time and implement solutions

Lead the advertising and marketing campaign, working with designers, sales teams and
marketers to create a vision for products and exhibition.

Client liaison to develop a strong understanding of client requirements and objectives

Creating ideas that can be used across various platforms to support campaigns

Staying one step ahead of competitors by researching current media trends

Inspiring younger creatives to be expressive and innovative in their ideas

Executing tasks with the flair and professionalism needed to push the agency and clients in the right direction

Trained students in various technical art skill, such as drawing, painting and creative design and monitored and evaluated their performance.

Trained students in various technical art skill, such as drawing, painting and creative design and monitored and evaluated their performance.