Athichart Mongkolratnan
Channel Development Manager
Nongkhram,Bangkok
Summary
Goal-oriented manager with distinguished experience more than 15 years in wholesales and retail businesses and proven leadership abilities.
Expert in increasing productivity and customer satisfaction while driving revenue and sales.
Committed to streamlining procedures while optimizing employee talent.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
2025
2025
years of professional experience
6
6
years of post-secondary education
1
1
Certificate
1
1
Language
Work History
Channel Development Manager
Krieng Thai Watana Group Co.Ltd.
Bangkok, Bangkok
8 2013 - Current
- Built strong relationships with existing key customers, leading to higher retention rates and increased sales opportunities such a Home Pro, Mega Home, Thaiwatsadu, Global House, Do Home, Big C and etc.
- Managed key account negotiations with top-tier partners, resulting in mutually beneficial agreements that led to significant increases in sales volume.
- Boosted channel sales by identifying and recruiting new partners, providing training and support.
- Collaborated with internal stakeholders to develop customized solutions tailored specifically for channel partners'' needs.
- Optimized channel performance by conducting regular reviews and implementing improvements based on data analysis.
- Fostered an environment of collaboration and open communication within the channel team, promoting a culture of continuous learning and development.
- Delivered consistent revenue growth through effective management of existing channels while identifying opportunities for expansion.
- Executed trade show exhibits and event sponsorships as part of broader marketing strategies designed to increase brand awareness among target audiences such as Home Pro Expo, Baan & Beyond Expo at Bitec.
- Led business development initiatives aimed at expanding company's presence in new markets through strategic channel partnerships.
- Created comprehensive performance dashboards to track KPIs, enabling data-driven decision-making processes for continuous improvement efforts.
- Generated monthly sales reports and shared insights and recommendations to drive sales.
- Prepared sales presentations for clients showing success and credibility of products.
- Managed and motivated employees to be productive and engaged in work.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Franchising Manager
adidas (Thailand) Co.,Ltd.
Bangkok, Bangkok
01.2012 - 07.2013
- Dealing with Adidas's franchisees, department stores, wholesalers in Bangkok and upcountry
- Managing sales team to reach the sales target
- Creating the business opportunity with potential customers
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Controlled costs to keep business operating within budget and increase profits.
- Developed and maintained relationships with customers and suppliers through account development.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
Business Development Manager of WD-40
K.T.Max Co.,Ltd.
Bangkok, Bangkok
03.2010 - 12.2011
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
- Drove revenue growth by identifying untapped markets and creating tailored marketing strategies to penetrate those segments effectively.
- Drove marketing initiatives to increase product visibility and market performance.
- Optimized marketing efforts through data analysis and market research, resulting in increased brand awareness.
- Conducted competitive analysis to identify opportunities for growth and differentiation within industry.
- Launched successful promotional campaigns that captured significant market share from competitors.
- Negotiated strategic contracts with suppliers to secure favorable pricing and terms for raw materials procurement.
- Managed vendor relationships, ensuring timely delivery of high-quality materials for product manufacturing.
- Developed strategy and managed market communications that drove product demand.
- Oversaw product development, marketing, and launches.
- Penetrated new segments through use of strategic marketing initiatives.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Lecturer of Business Administration
SamutSakorn Community College
Samut Sakhon, Samut Sakhon
05.2009 - 04.2011
- Lecturer (Part Time) of General Management
- Teaching various subjects relating to business administration as following: 1.Foundation of Business 2 Organization Management 3.Principle of Marketing 4.Office Management 5.Entrepreneurship
- Implemented flipped classroom strategies to maximize student engagement and comprehension during lecture periods.
- Designed and implemented engaging group projects that fostered teamwork, critical thinking, and problem-solving skills among students.
- Mentored students on career development and academic success, resulting in higher retention rates and improved post-graduation outcomes.
- Organized workshops on entrepreneurship and innovation, inspiring students to consider alternative career paths in business.
- Selected, organized and distributed materials and supplies to meet classroom instructional needs.
- Encouraged student participation and provided feedback to improve student performance.
- Encouraged students to think critically and develop problem-solving skills.
- Led group discussions and activities to stimulate student learning.
- Utilized various technology tools and platforms to enhance student learning.
- Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
- Created and designed quizzes, tests and projects to assess student knowledge.
- Increased student interest by incorporating real-world examples into lessons and connecting material to relevant experiences.
- Managed large class sizes effectively, maintaining an orderly learning environment conducive to student success.
Sales and Marketing Manager
Dynasty Pacific Co.,Ltd.
Bangkok, Bangkok
07.1999 - 02.2010
- Analyzed sales and marketing data for improved strategies.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Developed key account relationships for improved client retention and long-term partnerships.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Coordinated with vendors to ensure timely delivery of products and resolve any supply chain issues.
- Monitored sales trends to adjust pricing strategies for optimal profitability.
Export Sales Executive
Glass Ways (Group of THAI-ASAHI GLASS)
Bangkok, Bangkok
05.1998 - 03.1999
- Facilitated smooth international transactions by navigating complex customs regulations, tariff schedules, and shipping logistics.
- Collaborated closely with production teams to ensure timely delivery of high-quality products meeting client specifications.
- Initiated cross-functional collaborations between departments to streamline operations related to export sales activities effectively.
- Enhanced customer satisfaction by providing outstanding support and addressing inquiries promptly.
- Negotiated favorable contract terms with customers to secure long-term business relationships while maximizing profit margins.
- Improved payment collection rates by diligently following up on outstanding invoices and resolving any disputes amicably.
- Developed strong relationships with key clients through regular communication and personalized attention to their needs.
- Optimized supply chain management for reduced lead times, increased efficiency, and cost savings for both the company and clients.
- Prepared various import, export and supplier forms for customs submittal.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Education
MBA - Business Administration
Assumption University
Bangkok, Thailand 11.2000 - 12.2002
Bachelor of Arts - Marketing
Assumption University
Bangkok 05.1994 - 03.1998
Skills
Microsoft Excel, Pivot
Microsoft PowerPoint
Mind mapping
Training Management
Channel strategy
Analytical thinking
Data analysis
Account management
Staff training
Vendor management
Certification
Drivers Licence, Department of land transport, 01/01/97, Current
Timeline
Franchising Manager
adidas (Thailand) Co.,Ltd.
01.2012 - 07.2013
Business Development Manager of WD-40
K.T.Max Co.,Ltd.
03.2010 - 12.2011
Lecturer of Business Administration
SamutSakorn Community College
05.2009 - 04.2011
MBA - Business Administration
Assumption University
11.2000 - 12.2002
Sales and Marketing Manager
Dynasty Pacific Co.,Ltd.
07.1999 - 02.2010
Export Sales Executive
Glass Ways (Group of THAI-ASAHI GLASS)
05.1998 - 03.1999
Bachelor of Arts - Marketing
Assumption University
05.1994 - 03.1998
Channel Development Manager
Krieng Thai Watana Group Co.Ltd.
8 2013 - Current
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Even if you are on the right track, you’ll get run over if you just sit there.
Will Rodgers
Languages
English