SAP
Atapol Vora-ad
Sr.Manager Engineering
Pathum Thani
Summary
A results-oriented engineering professional with 17 years of experience in New Product Introduction (NPI), specializing in PCBA, box-build assembly, and advanced electronic packaging. Proven expertise in managing complex product and process transfers, cross-functional leadership, and customer engagement across international operations. Strong analytical, technical, and leadership capabilities with a consistent record of driving operational excellence, process innovation, and time-to-market efficiency.
Overview
18
18
years of professional experience
15
15
Certifications
1
1
Language
Work History
Senior Manager, NPI Engineering
Stars Microelectronics (Thailand) Public Company Limited
05.2022 - Current
- Lead the NPI Engineering Department across four business units: PCBA, Box Build, OSAT, and SMT Advanced.
- Manage and coordinate new product introductions, ensuring seamless transition from prototype to mass production.
- Conduct weekly NPI reviews with executive management, summarizing project highlights, risks, and improvement actions.
- Establish and implement NPI readiness procedures, transfer templates, FAS reports, and procurement frameworks.
- Provide technical guidance for advanced processes such as ultrasonic welding, air leakage testing, potting, laser marking wafer level, Die sorter, AOI wafer level and resistance welding.
- Support the Business Development team with RFQ documentation, including process flow design, tooling cost estimation, and cycle time calculation.
- Drive process optimization and innovation initiatives to reduce cost and improve efficiency.
- Develop project cost-saving programs and calculate Return on Investment (ROI) for innovative NPI department activities.
- Led cross-functional teams to streamline new product introduction processes, enhancing efficiency and reducing time-to-market.
- Developed and implemented engineering strategies that improved product quality and compliance with industry standards.
- Mentored junior engineers, fostering skills development and ensuring adherence to best practices in product development.
- Collaborated with supply chain management to optimize resource allocation, resulting in improved project timelines and cost management.
NPI Engineering Manager
Fabrinet Co., Ltd.
07.2021 - 05.2022
- Served as the technical lead for NPI team (module level) with CISCO OTBU.
- Managed a team of 7 engineers and technicians, overseeing all aspects of new product introduction and process readiness.
- Planned and controlled budget allocations for machines, tooling, and fixture development.
- Conducted Design for Manufacturability (DFM) reviews and provided recommendations prior to customer submission.
- Prepared readiness build for work instructions, tooling designs, process validation, and product qualification reports for management endorsement.
- Executed smooth process handover to mass production, ensuring all documentation and validation were completed.
- Perform root cause analysis and implemented corrective actions for customer-reported issues.
- Supported operations management in areas such as PCBA and box-build output performance and WIP aging control.
- (Chonburi, Thailand)
NPI Assistant Manager and Technical Support
SVI Public Company Limited
09.2015 - 06.2021
- Supervised the NPI team of 12 engineers, responsible for all new product builds, including PCBA and box-build assemblies.
- Planned and allocated resources and manpower to support multiple concurrent NPI projects.
- Prepared weekly and monthly NPI reports and presented performance results in management review meetings.
- Reviewed DFM analyses for all new projects to ensure manufacturability and quality compliance.
- Provided conceptual designs for automation, Poka-Yoke systems, and safety mechanisms to support tooling and fixture suppliers.
- Reviewed and approved tooling and fixtures prior to manufacturing release.
- Collaborated with plastic injection and mechanical suppliers to enhance material quality and process consistency.
- Supported production and NPI teams in resolving technical issues during pilot and mass builds.
- Conducted technical knowledge sharing sessions with engineering teams.
- Acted as the company’s technical representative in meetings with new or potential customers.
- Implemented cost reduction initiatives, including local packaging optimization, line balancing, and continuous flow improvements for high-volume products.
Senior Engineer, NPI and Technical Support
SVI Public Company Limited
01.2010 - 08.2015
- Designed process flow and fixture concepts for new products from SMT through final packing.
- Reviewed new product documentation such as Gerber files, assembly drawings, and mechanical part designs for production readiness.
- Provided DFM reviews and compiled FA reports upon completion of First Article builds.
- Developed assembly methods and line layouts for new products and verified mechanical component fit and function.
- Analyzed and resolved production line issues, including raw material analysis and process deviations.
- Operated and optimized wave soldering and reflow soldering processes to achieve best-in-class results.
- Supported customer-specific requirements for ultrasonic welding, laser welding, heat staking, gluing, leakage testing, flip chip bonding, and underfill processes.
Process Engineer – Backend Operations
Sanmina-SCI (Thailand) Co., Ltd.
07.2007 - 01.2010
- Designed and implemented process flows for new product introductions.
- Provided process and tooling solutions to production for yield improvement and throughput enhancement.
- Conducted root cause analysis and corrective actions to resolve production issues.
- Collaborated with cross-functional teams to improve process productivity and product quality.
- Led cost-saving projects on a quarterly basis to optimize operational efficiency.
- Maintained and improved yield performance for high-volume production lines.
Education
Master of Business Administration - Industrial Management
King Mongkut’s University of Technology North Bangkok
ThailandBachelor of Electrical Engineering - undefined
King Mongkut’s University of Technology North Bangkok
ThailandSkills
NPI project management
PCBA and Mechanical assembly
SiPho wafer process
Advanced packaging process
Customer engagement
Business Development
International product transfer
technical knowledge of materials
manufacturing processes
Certification
Six Sigma Green Belt, Sanmina-SCI
Core Expertise
- NPI project management for PCBA, mechanical assembly, SiPho wafer, and advanced packaging
- Early customer engagement with Business Development teams to showcase company technical capabilities
- International product and process transfer experience from Sweden, Denmark, Norway, China, and Hong Kong
- Strong technical knowledge of materials and manufacturing processes including mechanical parts, plastics, rubbers, adhesives, soldering, molding, die attach, flip chip, underfill, potting, labeling, SiPho wafer and electronic components
- Skilled in cross-functional team management, customer communication, and technical advisory
Software
GC-prevue, E-drawing
SolidWorks
Ms Office
Jira
Timeline
Senior Manager, NPI Engineering
Stars Microelectronics (Thailand) Public Company Limited
05.2022 - Current
NPI Engineering Manager
Fabrinet Co., Ltd.
07.2021 - 05.2022
NPI Assistant Manager and Technical Support
SVI Public Company Limited
09.2015 - 06.2021
Senior Engineer, NPI and Technical Support
SVI Public Company Limited
01.2010 - 08.2015
Process Engineer – Backend Operations
Sanmina-SCI (Thailand) Co., Ltd.
07.2007 - 01.2010
Bachelor of Electrical Engineering - undefined
King Mongkut’s University of Technology North Bangkok
Master of Business Administration - Industrial Management
King Mongkut’s University of Technology North Bangkok