SAP
Atapol Vora-ad
Sr.Manager Engineering
Pathum Thani
Summary
A results-oriented engineering professional with 17 years of experience in New Product Introduction (NPI), specializing in PCBA, box-build assembly, and advanced electronic packaging. Proven expertise in managing complex product and process transfers, cross-functional leadership, and customer engagement across international operations. Strong analytical, technical, and leadership capabilities with a consistent record of driving operational excellence, process innovation, and time-to-market efficiency.
Overview
18
18
years of professional experience
15
15
Certifications
1
1
Language
Work History
Senior Manager, NPI Engineering
Stars Microelectronics (Thailand) Public Company Limited
05.2022 - Current
- Lead the NPI Engineering Department across four business units: PCBA, Box Build, OSAT, and SMT Advanced.
- Manage and coordinate new product introductions, ensuring seamless transition from prototype to mass production.
- Conduct weekly NPI reviews with executive management, summarizing project highlights, risks, and improvement actions.
- Establish and implement NPI readiness procedures, transfer templates, FAS reports, and procurement frameworks.
- Provide technical guidance for advanced processes such as ultrasonic welding, air leakage testing, potting, laser marking wafer level, Die sorter, AOI wafer level and resistance welding.
- Support the Business Development team with RFQ documentation, including process flow design, tooling cost estimation, and cycle time calculation.
- Drive process optimization and innovation initiatives to reduce cost and improve efficiency.
- Develop project cost-saving programs and calculate Return on Investment (ROI) for innovative NPI department activities.
- Led cross-functional teams to streamline new product introduction processes, enhancing efficiency and reducing time-to-market.
- Developed and implemented engineering strategies that improved product quality and compliance with industry standards.
- Mentored junior engineers, fostering skills development and ensuring adherence to best practices in product development.
- Collaborated with supply chain management to optimize resource allocation, resulting in improved project timelines and cost management.
NPI Engineering Manager
Fabrinet Co., Ltd.
07.2021 - 05.2022
- Served as the technical lead for NPI team (module level) with CISCO OTBU.
- Managed a team of 7 engineers and technicians, overseeing all aspects of new product introduction and process readiness.
- Planned and controlled budget allocations for machines, tooling, and fixture development.
- Conducted Design for Manufacturability (DFM) reviews and provided recommendations prior to customer submission.
- Prepared readiness build for work instructions, tooling designs, process validation, and product qualification reports for management endorsement.
- Executed smooth process handover to mass production, ensuring all documentation and validation were completed.
- Perform root cause analysis and implemented corrective actions for customer-reported issues.
- Supported operations management in areas such as PCBA and box-build output performance and WIP aging control.
- (Chonburi, Thailand)
NPI Assistant Manager and Technical Support
SVI Public Company Limited
09.2015 - 06.2021
- Supervised the NPI team of 12 engineers, responsible for all new product builds, including PCBA and box-build assemblies.
- Planned and allocated resources and manpower to support multiple concurrent NPI projects.
- Prepared weekly and monthly NPI reports and presented performance results in management review meetings.
- Reviewed DFM analyses for all new projects to ensure manufacturability and quality compliance.
- Provided conceptual designs for automation, Poka-Yoke systems, and safety mechanisms to support tooling and fixture suppliers.
- Reviewed and approved tooling and fixtures prior to manufacturing release.
- Collaborated with plastic injection and mechanical suppliers to enhance material quality and process consistency.
- Supported production and NPI teams in resolving technical issues during pilot and mass builds.
- Conducted technical knowledge sharing sessions with engineering teams.
- Acted as the company’s technical representative in meetings with new or potential customers.
- Implemented cost reduction initiatives, including local packaging optimization, line balancing, and continuous flow improvements for high-volume products.
Senior Engineer, NPI and Technical Support
SVI Public Company Limited
01.2010 - 08.2015
- Designed process flow and fixture concepts for new products from SMT through final packing.
- Reviewed new product documentation such as Gerber files, assembly drawings, and mechanical part designs for production readiness.
- Provided DFM reviews and compiled FA reports upon completion of First Article builds.
- Developed assembly methods and line layouts for new products and verified mechanical component fit and function.
- Analyzed and resolved production line issues, including raw material analysis and process deviations.
- Operated and optimized wave soldering and reflow soldering processes to achieve best-in-class results.
- Supported customer-specific requirements for ultrasonic welding, laser welding, heat staking, gluing, leakage testing, flip chip bonding, and underfill processes.
Process Engineer – Backend Operations
Sanmina-SCI (Thailand) Co., Ltd.
07.2007 - 01.2010
- Designed and implemented process flows for new product introductions.
- Provided process and tooling solutions to production for yield improvement and throughput enhancement.
- Conducted root cause analysis and corrective actions to resolve production issues.
- Collaborated with cross-functional teams to improve process productivity and product quality.
- Led cost-saving projects on a quarterly basis to optimize operational efficiency.
- Maintained and improved yield performance for high-volume production lines.
Education
Master of Business Administration - Industrial Management
King Mongkut’s University of Technology North Bangkok
ThailandBachelor of Electrical Engineering - undefined
King Mongkut’s University of Technology North Bangkok
ThailandSkills
NPI project management
Certification
Six Sigma Green Belt, Sanmina-SCI
Core Expertise
- NPI project management for PCBA, mechanical assembly, SiPho wafer, and advanced packaging
- Early customer engagement with Business Development teams to showcase company technical capabilities
- International product and process transfer experience from Sweden, Denmark, Norway, China, and Hong Kong
- Strong technical knowledge of materials and manufacturing processes including mechanical parts, plastics, rubbers, adhesives, soldering, molding, die attach, flip chip, underfill, potting, labeling, SiPho wafer and electronic components
- Skilled in cross-functional team management, customer communication, and technical advisory
Software
GC-prevue, E-drawing
SolidWorks
Ms Office
Jira
Timeline
Senior Manager, NPI Engineering
Stars Microelectronics (Thailand) Public Company Limited
05.2022 - Current
NPI Engineering Manager
Fabrinet Co., Ltd.
07.2021 - 05.2022
NPI Assistant Manager and Technical Support
SVI Public Company Limited
09.2015 - 06.2021
Senior Engineer, NPI and Technical Support
SVI Public Company Limited
01.2010 - 08.2015
Process Engineer – Backend Operations
Sanmina-SCI (Thailand) Co., Ltd.
07.2007 - 01.2010
Bachelor of Electrical Engineering - undefined
King Mongkut’s University of Technology North Bangkok
Master of Business Administration - Industrial Management
King Mongkut’s University of Technology North Bangkok