Adaptable and dependable professional with strong analytical and customer service mindset. Skilled in working with diverse teams and environments. Energetic, creative, and responsible with excellent interpersonal skills. Quick to learn, solution-oriented, and effective under pressure. Collaborative team player with a proactive approach to problem-solving.
Overview
18
18
years of professional experience
20
20
years of post-secondary education
3
3
Languages
Work History
Digital Business Specialist (Game & Blockchain)
AIS (Advanced Info Service Public Company Limited)
11.2022 - Current
Designed and launched comprehensive blockchain project ecosystems, including business models, tokenomics, and user engagement strategies for Web3 initiatives.
Pioneered monetization strategies for decentralized applications (dApps) and GameFi projects
Architected and implemented robust tokenomics (utility, governance, NFTs) to ensure long-term project sustainability and community incentives for Web3 project.
Led the product design and economic modeling for Web3 games, defining play-to-earn mechanics and optimizing in-game economies.
Conducted in-depth market research and competitive analysis in Web3, DeFi, and GameFi to inform strategic positioning and product differentiation.
Collaborated cross-functionally with engineering, marketing, and community teams to ensure seamless product development and launch.
Identified and forged strategic partnerships with AIS's partners to expand ecosystem reach.
General Manager
F13 Co., Ltd
01.2017 - 12.2022
Spearheaded agency pitches to prospective clients, successfully driving top-line revenue growth and expanding the client portfolio.
Developed and presented strategic, insight-driven proposals to effectively position agency services and secure high-value engagements.
Acted as the primary client liaison, managing end-to-end relationships to ensure satisfaction, retention, and long-term partnerships.
Proactively identified new business opportunities, monitored market trends, and led tender submissions to win competitive, large-scale projects.
Oversaw vendor and service provider management, ensuring seamless coordination of all third-party and on-site operational requirements.
Business Advisor & CSO (Defi, NFT, Blockchain & Web3.0)
BrandThink Co., Ltd.
05.2022 - 10.2022
Directed day-to-day company operations and cross-functional team management, reporting directly to the CEO and Head of Operations, with oversight across key business verticals.
Led strategic initiatives in community development and user engagement, driving growth and retention through data-informed community management practices.
Oversaw end-to-end player lifecycle management, including onboarding, support, and engagement optimization.
Managed Web3 scholarship programs, ensuring performance efficiency and maximizing yield across digital asset portfolios.
CEO & CSO
Metaverse 2022 (Thailand) Co., Ltd. & Defi Power (Department)
02.2022 - 04.2022
Partnered with executive leadership and the Board of Directors to define and evolve organizational goals, develop high-impact strategies, and secure funding to drive sustainable community impact.
Led the cross-functional execution of the organization’s strategic plan, fostering collaboration among staff, Board members, and community stakeholders to ensure continuous progress and alignment.
Oversaw end-to-end quality control for marketing and partnership campaigns across all media channels, ensuring consistency, performance, and strategic alignment.
Collaborated closely with marketing leadership and C-level executives to develop integrated campaign strategies and high-impact brand initiatives.
Cultivated and maintained long-term strategic partnerships with industry leaders, media partners, and key stakeholders to enhance brand visibility and influence.
Country Manager
Ecomobi Pte Ltd SINGAPORE (Affiliate Network)
07.2017 - 10.2017
Led the development and execution of comprehensive marketing strategies for the Southeast Asia (SEA) region, aligning regional initiatives with overall business objectives.
Expanded business opportunities by strengthening relationships with existing partners and securing new strategic partnerships to drive growth.
Spearheaded brand awareness campaigns and customer acquisition strategies to increase market penetration and enhance customer retention.
Oversaw regional operations, driving business development efforts and implementing initiatives to improve profitability across SEA markets.
Managed all facets of online data-driven marketing, including performance analysis, segmentation, and targeted campaign optimization.
Country General Manager
Go2Play Limited (Game Publisher, Online Ads, Media Provider)
09.2015 - 07.2017
Analyze business requirements, negotiate scope, execute project plans and develop functional requirements.
Scope and prioritize features based on business and player impact. Generate expected outcomes by analyzing data from existing games. Use this to advise team leaders on long term decision making and roadmap planning.
Expected to provide valuable input into business cases based on in-depth data analysis and demonstrate how that analysis impacts key product metrics.
Build knowledge and understanding of data driven insights within the rest of the team through regular communication and the creation of relevant dashboards and reports.
Designing and implementing comprehensive marketing strategies to create awareness of the company’s business activities.
Project Manager
General Mobile Technology Company (Game Publisher)
07.2013 - 08.2015
Oversaw end-to-end game management in the Thailand market, acting as the primary liaison and operational lead on behalf of the Project Manager.
Collaborated closely with business leadership to execute the strategic vision for the gaming business unit, aligning product development with organizational goals.
Developed and executed comprehensive go-to-market strategies for multiple game titles, tailored to local market dynamics and player behavior.
Led titles through the full Game Development Life Cycle (GDLC)—from ideation and development through launch and post-release optimization.
Represented and promoted games at key industry events, including conferences, seminars, and influencer engagements, to enhance visibility and market positioning.
Software Developer
Vantage Business Solutions (Thailand) Ltd
Bangkok, Bangkok
04.2009 - 09.2009
Developed ERP and database applications using Microsoft technologies.
Proposed system enhancements and contributed to cost-effective solution planning.
Produced detailed technical specifications and authored clean, efficient program code.
Conducted thorough product testing in controlled, real-world scenarios prior to deployment.
Prepared comprehensive user training manuals and documentation.
Maintained and supported systems post-deployment to ensure optimal performance.
Assisted the network administrator with application installation, configuration, and testing.
Junior Developer
POPidols Co., Ltd.
04.2007 - 04.2009
Developed PHP, web, and database applications using Java technologies, HTML, and SQL.
Conducted testing and validation of developed modules to ensure functionality and performance.
Assisted in troubleshooting and resolving software application issues.
Education
Master of Science - Management of Technology
Feng Chia University
Taichung, TAIWAN
09.2011 - 08.2013
Some College (No Degree) - Chinese Program
National Chung Hsing University
Taichung, TAIWAN
09.2009 - 08.2011
Bachelor of Science - Information Technology
MEAJO UNIVERSITY
Chiang Mai
05.2003 - 04.2007
High School Diploma -
THE PRINCE ROYAL’S COLLEGE
Chiang Mai
05.1991 - 03.2003
Skills
Public Relations
Intrapersonal Skills
Teamwork
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Timeline
Digital Business Specialist (Game & Blockchain)
AIS (Advanced Info Service Public Company Limited)
11.2022 - Current
Business Advisor & CSO (Defi, NFT, Blockchain & Web3.0)
BrandThink Co., Ltd.
05.2022 - 10.2022
CEO & CSO
Metaverse 2022 (Thailand) Co., Ltd. & Defi Power (Department)
02.2022 - 04.2022
Country Manager
Ecomobi Pte Ltd SINGAPORE (Affiliate Network)
07.2017 - 10.2017
General Manager
F13 Co., Ltd
01.2017 - 12.2022
Country General Manager
Go2Play Limited (Game Publisher, Online Ads, Media Provider)
09.2015 - 07.2017
Project Manager
General Mobile Technology Company (Game Publisher)