Asma Thongsaeng
Summary
Results-oriented professional with extensive experience driving digital initiatives in the automotive sector. Proficient in project management, technology integration, and stakeholder engagement. Committed to driving innovation and delivering measurable results.
Overview
12
12
years of professional experience
Work History
Senior Manager: CS Digital Transformation
Mercedes-Benz (Thailand)
Bangkok
04.2022 - Current
- Led digital transformation initiatives within service center operations, driving significant process improvements and efficiency enhancements.
- Collaborated with cross-functional teams to identify innovation opportunities and implement solutions that meet evolving customer needs.
- Leveraged industry expertise, customer service skills, and analytical abilities to promote digitalization and deliver personalized customer experiences.
- Successfully rolled out key projects including a CRM system for the customer contact center, an e-commerce platform for the service center, and a subscription offer for digital services in the Mercedes me Store
CRM Manager
Mercedes-Benz Mobility (Thailand)
Bangkok Thailand
08.2019 - 03.2022
- Utilized Salesforce to implement retention strategies, doubling the retention rate from 8% to 16% within 1.5 years.
- Developed comprehensive strategies to enhance customer loyalty and satisfaction, leveraging data analysis to drive informed decision-making.
- Rollout a calculator platform for dealerships, identifying contracts within the golden period where customers can upgrade to a new model with the same installment and receive cashback.
Engineer Project Manager
Mercedes-Benz Manufacturing (Thailand)
09.2016 - 07.2019
- Managed a project to expand the manufacturing plant, optimizing processes for increased efficiency and production capacity.
- Coordinated with stakeholders to secure necessary resources and support for project implementation.
APPLICATION ENGINEER
Weatherford KSP
01.2015 - 08.2016
- Tendering and provide technical support to clients
- Coordinated with internal and external stakeholders to ensure excellence operations.
ENGINEER
Toyota Motor Asia Pacific
01.2012 - 01.2014
- Established new accessory installation plant at Bearing Yard for FT-86, first import sport Toyota car
- Production control: Coordinate monthly volume with Sales Planning, Contractor Manufacturer, Part Ordering.
Education
Bachelor of Science - Aerospace Engineering
Kasetsart University
Thailand06.2012
Bachelor of Science - Aerospace Engineering
RMIT University
Melbourne Australia12.2011
BBA - Business Administration
RMIT University
Melbourne Australia12.2011
Skills
- Scheduling and Coordinating
- Onboarding and Orientation
- Complex Problem-Solving
- Strategic Planning
Websites
Languages
English
Thai
Timeline
Senior Manager: CS Digital Transformation
Mercedes-Benz (Thailand)
04.2022 - Current
CRM Manager
Mercedes-Benz Mobility (Thailand)
08.2019 - 03.2022
Engineer Project Manager
Mercedes-Benz Manufacturing (Thailand)
09.2016 - 07.2019
APPLICATION ENGINEER
Weatherford KSP
01.2015 - 08.2016
ENGINEER
Toyota Motor Asia Pacific
01.2012 - 01.2014
Bachelor of Science - Aerospace Engineering
Kasetsart University
Bachelor of Science - Aerospace Engineering
RMIT University
BBA - Business Administration
RMIT University