Hi, I’m
ARUNEE TANGJITBOONSA-NGA
Pharmacist
Ladprao, Jatujak,10
Summary
Highly motivated and results-oriented Business Unit Manager with a proven track record of success in launching and growing medical device and consumer healthcare brands. Pharmacist with a Master's Degree in Business Administration (MBA) in Finance (2016) , leveraging over 18 years of experience in both the pharmaceutical industry (since 2006) and the medical device sector with clear aligner. Skilled in developing and executing comprehensive marketing strategies (digital marketing, offline), managing budgets, and building strong relationships with key stakeholders. Experienced in go-to-market strategies, product lifecycle management, and leading teams to achieve success.
Overview
18
years of professional experience
8
years of post-secondary education
Work History
Straumann Group (Thailand)
Business Unit Manager
05.2021 - Current
Job overview
- Promoted to lead the ClearCorrect business unit in Thailand, driving significant growth and exceeding sales targets.
- Overseeing all aspects of product marketing, sales initiatives and brand awareness programs.
- Implemented innovative marketing initiatives for increased brand visibility and customer engagement.
- Cultivating strong relationships with key opinion leaders to stay ahead of market trends.
- Communicated regularly with executive leadership regarding progress updates, challenges, and achievement highlights within the unit.
- Developed strong team dynamics through regular communication, resulting in improved performance.
- Balanced risk management with strategic objectives to optimize overall business performance outcomes.
- Championed process improvements that resulted in increased operational efficiency and reduced overhead expenses.
Align Technology
Senior Product Manager, Southeast Asia
08.2019 - 04.2021
Job overview
- Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
- Work closely with key stakeholders and digital agencies to develop comprehensive SEA marketing plans which include practice, professional and consumer marketing components
- Increased product adoption by identifying customer needs and developing innovative product features.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
- Winner The Team Initiatives Award in 2020 APAC sales conference.
Galderma (Thailand)
Group Product Manager (OTC and ETC)
09.2018 - 08.2019
Job overview
- Develop brand strategies for product portfolio management in both of OTC and ETC (70:30) for achieving sales target
- Analysis market situation and market research to support key strategic excellence
- Maintained current knowledge of industry trends and competitors'' strategies to inform ongoing digital marketing tactics.
- Supported the development of annual trade marketing calendars to ensure timely execution of product launches and promotions.
- Increased brand visibility by implementing innovative trade marketing strategies and campaigns.
- Provide product training and promotional materials for both sales team and key account clients
- A shortlist candidate in Digital Enterprise “GoodbyeAcne campaign” of Asiana
- A shortlist candidate in The Best practice market activities “GoodbyeAcne campaign” of Asiana.
T.C. Pharmachem Limited
Senior Product Manager (Jan 2016)
08.2014 - 08.2018
Job overview
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Consulted with product development teams to enhance products based on customer interest data.
- Successful in create Hashi is the top of mind brand in nasal applicator for children ( outsource market survey in 2018).
Abbott Laboratories Limited
Product Manager (May 2013)
05.2010 - 07.2014
Job overview
- Initiate marketing strategies and plans and the implementation in line with corporate strategy
- Train and coach sales forces on products knowledge and presentation skills
- Manage and control the allocated marketing budget ensuring that promotional expenses are within agreed limit and spent effectively
- Interacted with the press and research analyst to promote the product
- Build relationships with Key Opinion Leaders
- Analyzed market needs and developed and executed the academic activities to deliver product key messages to the market such as educational symposium, oversea conference, booth exhibition, lecture tour and product presentation
- Provide sales forecasts of products under responsibility to the logistic function on the effective inventory control
- Collaborate with sales force and medical department to develop patient programs in supporting market expansion
- Based on performance 2011 and 2012 be rated in Excellent.
Schering-Plough Limited
Product Specialist
05.2009 - 05.2010
Job overview
- Worked closely with marketing teams to design eye-catching promotional materials that drove customers interest in products.
- Established strong relationships with key opinion influencers to promote products through various channels.
- Arrange symposiums, seminars and booth exhibitions
- Conducted comprehensive training sessions for sales teams and customers resulting in improved product knowledge and increased sales figures.
Abbott Laboratories Limited
Medical Representative
03.2006 - 04.2009
Job overview
- Responsible for achieving sales targets through the sale of product
- Implement sales strategies to attain sales volume and sale growth
- Responsible for established key customers and expand market
- Presenting products to professional healthcare including doctors, nurses and pharmacists
- Achieving 130% of Klacid (65%) and 112% of Ganton in YTD 2008
- Certificate in the winner of TOP SALES PERFORMER for Klacid
- Certificate in the winner for semi-final contest of AAACE MVP AWARD
- Rewarded in “SPOT AWARD” in November 2008
- Based on performance 2007 and 2008 be rated in Excellent.
Education
NIDA
MBA from Finance
2013 - 2015 (2 years)
Narusuan University
Doctor of Pharmacy
2000 - 2006 (6 years)
Skills
Cross-functional Team Coordination
undefinedBenefits
Base Salary 194,250
Car support: Accord Hybrid + 1st Class Insurance
Mobile phone : Iphone with monthly post paid
Fleet Card: 250 L
Fix Bonus: 3 month, Variable bonus base on performance
Activity
- A special instructor in “Pharmacist Roles” course at Naresuan University in 2008-2010.
- A process championship in revamp TCP standardized work process.
Training
- Marketing Foundation, Whiteline Bases, December 2015
- Trade Marketing, Whiteline Bases, December 2015
- Structured Working, Whiteline Bases, December 2015
- Professional Facebook Marketing, iTopspark, January 2016
- Professional Google Analytics, iTopspark, February 2016
- Successful NPD introduction, Whiteline Bases, March 2016
- Marketing in Digital Era, MAT, March 2016
- Effective Promotion, Whiteline Bases, May 2016
- Powerful Trade Presetation, Whiteline Bases, July 2016
- AU thinking #2, ABAC University, May 2017
- NLP practitioner, Minds Transformation, Feb- June 2017
- Digital Marketing Certificate Program #16, Thammarsart University, July - Aug 2017
- Development Administration Digital Era #2, NIDA, Sep 2018 – Jan 2019
Timeline
Business Unit Manager
Straumann Group (Thailand)
05.2021 - Current
Senior Product Manager, Southeast Asia
Align Technology
08.2019 - 04.2021
Group Product Manager (OTC and ETC)
Galderma (Thailand)
09.2018 - 08.2019
Senior Product Manager (Jan 2016)
T.C. Pharmachem Limited
08.2014 - 08.2018
NIDA
MBA from Finance
2013 - 2015 (2 years)
Product Manager (May 2013)
Abbott Laboratories Limited
05.2010 - 07.2014
Product Specialist
Schering-Plough Limited
05.2009 - 05.2010
Medical Representative
Abbott Laboratories Limited
03.2006 - 04.2009
Narusuan University
Doctor of Pharmacy
2000 - 2006 (6 years)
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