Arisa Uengprasertpagorn
Bangkok
Summary
Dynamic Public Relations Coordinator with proven success at The Peninsula Bangkok Hotel, adept at cultivating media relationships and enhancing brand visibility. Skilled in crafting compelling content and analyzing campaign performance, I excel in community engagement and public speaking, driving impactful promotional strategies that resonate with key stakeholders.
Overview
17
17
years of professional experience
Work History
Clothing Brand Owner
365dayswitharisa
07.2013 - Current
- Established strong relationships with suppliers, negotiating favorable terms and pricing.
- Increased brand awareness by implementing effective marketing strategies and social media campaigns.
- Invested in employee development through training programs to encourage skill-building and job satisfaction.
- Continuously evaluated company performance against financial goals while adjusting strategies as needed for success.
- Secured partnerships with key retailers, increasing points of sale and revenue potential.
- Conducted regular trend analyses to ensure product offerings remained relevant in a competitive market.
- Generated positive publicity through press coverage and influencer collaborations, driving sales growth.
- Expanded the brand''s reach by participating in industry trade shows and events.
- Utilized data analytics tools to track performance metrics and guide decision-making processes.
Public Relations Coordinator
The Peninsula Bangkok Hotel
03.2008 - 03.2011
- Cultivated strong relationships with key influencers, leading to increased brand awareness and credibility.
- Provided regular reporting on campaign progress to clients, showcasing successes and adjusting tactics as necessary.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Coordinated successful media events, including press conferences and product launches, generating positive publicity.
- Analyzed campaign performance using various metrics, refining strategies for improved results over time.
- Consulted with advertising agencies to arrange promotional campaigns in various types of media.
- Planned and organized seminars, meetings and retreats.
Education
Bachelor Of Hospitality And Tourism Management - Hospitality And Tourism Management
Mahidol University International College
Salaya NakornphatomSkills
- Strong written and verbal communication skills
- Media relations
- Talented public speaker
- Community engagement
- Personable and friendly
- Photography
Timeline
Clothing Brand Owner
365dayswitharisa
07.2013 - Current
Public Relations Coordinator
The Peninsula Bangkok Hotel
03.2008 - 03.2011
Bachelor Of Hospitality And Tourism Management - Hospitality And Tourism Management
Mahidol University International College
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