Areeyarath Boonsoontornpat
Innovation & Strategy Consultant
Summary
Seasoned Innovation Strategy Consultant offering expertise in innovation-driven strategy honed over 20 years of consulting experience. In-depth knowledge of customer experience and service design, digital transformation, business process innovation with skill in observing, strategic research, analyzing information, data, research and job-to-be-done and turn into insight, intelligence, and innovation that drive business growth and competitive advantage. Forward-thinking and resourceful approach to problem-solving.
Overview
25
25
years of professional experience
7
7
years of post-secondary education
Work History
Strategy & Business Development Director
Custom Asia Company Limited.
Bangkok
07.2022 - Current
- Establish new business consulting unit focusing on AI predictive analytics, customer experience innovation and strategy.
- Identify business opportunities in customer experience and AI predictive tools.
- Lead and manage customer experience and service innovation consulting projects, conduct in-depth interviews, facilitate co-create workshops.
- Generate strategic insights and turn it into strategic recommendations, innovation strategy and action plan.
- Work with clients, support implementation and identify key success metrics.
CEO
Eternal Innovations Company Limited
Bangkok
07.2015 - 06.2021
- Successfully transformed the company from strategic research and business consulting to customer experience innovation and digital transformation consultancy.
- Developed business relationship with C-Level executives by understanding their business goals, needs, and requirement in customer experience transformation, identified quick win use cases and successfully won several customer experience and digital transformation consulting projects.
- Established and maintained strong relationships with customers, vendors, and strategic partners including AGC Vinythai PLC., Bangkok Life Assurance, SCG Logistics and Management.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
Guest Speaker
Mahidol University & Thammasat University
Bangkok
01.2015 - 02.2019
- Led seminars and workshops to facilitate student learning and engagement and increase memory retention.
- Utilized design thinking process and customer journey mapping techniques to elevate students learning experience.
- Prepared and delivered well-regarded talks on diverse customer experience design and innovation topics.
Managing Director
ABL Business Consulting Company Limited.
Bangkok
10.2003 - 07.2015
- Established new generation boutique business consulting from zero.
- Built long-term business relationship with local Thai conglomerates, Top management consulting, and leading multinationals including KPMG, SCG Group, Siam Kubota Industry, National Starch and Chemical Company - subsidiary of U.K. giant Imperial Chemical Industries PLC.
- Worked closely with a leading Japanese client to digitize customer experience management platform.
- Utilized strategic envisioning and forward-looking capabilities to successfully implement a business transformation project to digitize traditional customer satisfaction survey into a real-time customer service monitoring platform with voice of customers sentiment analysis and data analytics. The project won a Japanese excellence award.
- Led a consultant team to win a new voice of customer project for over THB 50 million.
- Successfully set up and implemented a VOC program and a call center unit and turned into delightful experience. The client's CSAT score increased from 33% to 95% within 2 years thus created huge impact to brand positioning. The client became the #1 brand in agricultural machinery in Thailand until now.
- Developed a winning financial loan promotional strategy for farmers focusing on 6 major crops in Thailand. The strategy resulted in sales increase from 5,000 tractors sold to 50,000 tractors sold in 2 years.
Associate Director
Synovate Business Consulting
Bangkok
05.1998 - 06.2003
- Established and set up a new Business Consulting unit for Synovate Thailand.
- Assisted senior leadership, Hong Kong Head Quarter and Singapore office in managing all aspects of business consulting operations, handled P&L, business development, coached and trained a team of 20 business analysts and consultants.
- Successfully improved sales by 40% for 5 consecutive years.
- Developed consulting business, built and natured relationship with new clients including British Oxygen (BOC), KBANK, Reuters, McKinsey, SCG Building Materials, SCG Cement and Build Materials, SCG Logistics, SCG International, Thailand Industrial Gas, DHL Express, IKEA Malaysia, Nestle, Pepsi.
Senior Researcher
Thailand Development Research Institute
Bangkok
05.1995 - 06.1997
- Assisted managing director and senior management executive in developing research proposal, planning research projects, client liaison.
- Managed a team of three junior researchers
- Conducted policy research, research analysis, writing report, and presentation.
Business Analyst Consultant
The Futures Group, USA
Glastonbury, CT
01.1991 - 07.1994
- Assisted consulting manager in all strategic research and consulting projects.
- Conducted strategic research, market analysis and developed forecasting models
- Worked with automotive industry clients including Ford of Europe. Successfully, predicted that SUVs will become the most popular SUV in the year 2000.
Programmer
The Futures Group
Glastonbury, CT
01.1989 - 01.1991
- Developed software programs for data analysis, automatic presentation dashboards and business reports.
Education
Certificate - Product Strategy For Platform Business
Northwestern University, Kellogg School of Business
USA 01.2019 - 06.2019
Certificate - Digital Strategies For Business
Columbia Business School, Columbia University
New York City, New York, USA. 01.2018 - 03.2018
Executive Education Certificate - Innovation
Sloan School of Management, MIT
USA 03.2005 - 06.2005
Master of Science - International Development & Appropriate Technology
University of Pennsylvania
Philadelphia, PA, USA 09.1992 - 05.1994
Bachelor of Science - Computer Science
Indiana State University
USA 09.1984 - 12.1988
Skills
Strategy advice
undefinedTimeline
Strategy & Business Development Director
Custom Asia Company Limited.
07.2022 - Current
Certificate - Product Strategy For Platform Business
Northwestern University, Kellogg School of Business
01.2019 - 06.2019
Certificate - Digital Strategies For Business
Columbia Business School, Columbia University
01.2018 - 03.2018
CEO
Eternal Innovations Company Limited
07.2015 - 06.2021
Guest Speaker
Mahidol University & Thammasat University
01.2015 - 02.2019
Executive Education Certificate - Innovation
Sloan School of Management, MIT
03.2005 - 06.2005
Managing Director
ABL Business Consulting Company Limited.
10.2003 - 07.2015
Associate Director
Synovate Business Consulting
05.1998 - 06.2003
Senior Researcher
Thailand Development Research Institute
05.1995 - 06.1997
Master of Science - International Development & Appropriate Technology
University of Pennsylvania
09.1992 - 05.1994
Business Analyst Consultant
The Futures Group, USA
01.1991 - 07.1994
Programmer
The Futures Group
01.1989 - 01.1991
Bachelor of Science - Computer Science
Indiana State University
09.1984 - 12.1988
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