APIWAT WATANACHAIVANID
Commercial Sales Manager
Nonthaburi
Summary
Results-driven Commercial Sales Leader with over 12 years of experience in the smartphone and consumer electronics industry. Proven track record of driving regional revenue growth, strengthening distributor networks, and expanding retail market coverage. Strong expertise in sales strategy execution, trade marketing, demand forecasting, inventory optimization, and P&L-focused management. Recognized for building high-performance teams and translating market intelligence into measurable business growth.
Overview
12
12
years of professional experience
Work History
Sales Manager
TCL Mobile
01.2023 - 01.2024
- Led regional sales operations through key distributors, overseeing strategic planning.
- Drove regional revenue performance to achieve monthly and quarterly sales targets.
- Strengthened distributor partnerships to improve sell-through efficiency and stock turnover.
- Expanded retail presence by increasing dealer and sub-dealer coverage.
- Executed integrated trade marketing campaigns (online & offline) to stimulate demand.
- Managed marketing investments with strong ROI focus.
- Conducted detailed sales and inventory analysis to improve operational profitability.
- Implemented structured routing plans and sales tracking systems to enhance execution.
- Coached and monitored sales teams to improve performance and accountability.
Sales Manager
Wiko Mobile (Thailand) Co., Ltd.
01.2015 - 01.2021
- Directed end-to-end regional sales management through distributor networks, driving revenue.
- Consistently achieved regional sales targets through structured sales planning.
- Strengthened distributor and dealer relationships to improve market penetration.
- Expanded retail footprint and increased territorial coverage.
- Designed and executed trade marketing initiatives to accelerate sell-in and sell-out.
- Managed marketing budgets with focus on cost efficiency and performance.
- Analyzed sales reports, inventory movement, rebate programs, and credit note structure.
- Gathered competitor insights and market intelligence to support strategic decisions.
- Led territory management and team performance development initiatives.
Sales Area Manager
OPPO (Thailand) Co., Ltd.
09.2011 - 01.2015
- Managed distributor and dealer networks to enhance regional sales performance.
- Executed product launches and promotional campaigns to strengthen brand presence.
- Increased dealer engagement and long-term channel loyalty.
- Delivered product knowledge training to improve retail sales capability.
- Coordinated stock management to ensure supply-demand balance.
Education
Bachelor of Political Science - Governance
Mahachulalongkornrajavidyalaya University
01-2015
Skills
Regional Sales & Revenue Growth Strategy
Distributor & Channel Development
Retail Network Expansion
Trade Marketing & Go-to-Market Execution
Sales Forecasting & Demand Planning
Personal Information
- Age: 40
- Driving License: Yes
Timeline
Sales Manager
TCL Mobile
01.2023 - 01.2024
Sales Manager
Wiko Mobile (Thailand) Co., Ltd.
01.2015 - 01.2021
Sales Area Manager
OPPO (Thailand) Co., Ltd.
09.2011 - 01.2015
Bachelor of Political Science - Governance
Mahachulalongkornrajavidyalaya University