Apiwat Rattanawan
Summary
With 24 years of expertise in Auto Financial Services, Sales Management and Government Consulting. I possess a robust background in advanced management processes. My superior communication skills enable me to forge meaningful, trusting relationships that not only meet but exceed client expectations. As a highly skilled project manager, I demonstrate exceptional team leadership abilities, consistently driving teams to meet and surpass targets.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Manager (Public Project Consultant )
Center for Academic Services
03.2014 - 04.2022
- Used excellent problem-solving and issue-resolution strategies to rectify difficulties quickly and effectively.
- Generated strategic weekly Key Performance Indicator (KPI) targets, motivating and incentivising staff to continually achieve and exceed expectation.
- Developing and implementing growth strategies, creating and managing budgets, evaluating performance and productivity, analyzing accounting and financial data, researching and identifying growth opportunities, generating reports and giving presentations.
- Resolved issues swiftly, enhancing customer satisfaction and retention.
- Set and exceeded strategic KPI targets, boosting team motivation and performance.
- Developed growth strategies, optimizing budgets and analyzing financial data.
Achievements - Increased income up to 600 million baht per year, created the No.1 selling item in the 2019 Teacher Training Program of the Ministry of Education.
- Increased Consultant Registration Level from Level 2 to Level 1.
- Maintained 50% of existing customer base and increased new customers by an average of 3 per year.
Assistant National Dealer Sales Manager
TC Subaru (Thailand) Co., Ltd.
02.2013 - 01.2014
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential dealers benefits and advantages and encourage purchases.
- Achieved sales goals and service targets by cultivating and securing new dealer relationships.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Achieved Increase the average car sales from 700 cars to 1200 cars per year. Promoted a dynamic team culture focused on teamwork, excellence, integrity, actively contributed to buyback collections as needed and supply 3 new car carrier partners.
Sales Manager
Niche Cars Group Co., Ltd.
02.2012 - 01.2013
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Finalized sales contracts with high-value customers.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Achieved sales of 60 cars annually and secured 2 financial company partners.
Manager (Start up Business Consultant)
University Business Incubator (UBI)
10.2009 - 04.2011
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Generated new business with marketing initiatives and strategic plans.
- Represented company and promoted products at conferences and industry events.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved successfully launched 3 startups and 2 spin-offs annually, resulting in trade registrations that secured 1 contract from research initiatives.
Assistant Marketing Manager
The Siam Industrial Credit PLC. (SCB Subsidiary)
03.2000 - 09.2009
- Acquired and nurtured a robust network of new customers and dealers, driving growth and expanding market presence.
- Analyzed customer financial statements for effective risk management and strategic negotiations.
- Developed and implemented innovative marketing strategies, maximizing impact within budget constraints.
- Managed and coordinated all marketing and promotional activities, optimizing team performance and resource allocation.
- Organized and directed leasing control activities, ensuring compliance and operational excellence.
- Enhanced sales force capabilities through regular training and motivation, fostering high performance
- Measured department performance with key metrics, driving continuous improvement initiatives.
- Determined and managed departmental budgets effectively, aligning resources with strategic goals.
- Achieved build a loan amount of 360 million baht per year and received as an outstanding service employee.
Education
MBA - Finance And Banking
Ramkhamhaeng University
Bangkok, Thailand06-2006
BBA - Marketing Management
University of The Thai Chamber of Commerce
Bangkok, Thailand02-1997
Skills
- Sales
- Negotiation
- Public Sector
- Project planning
- Analytical Thinking
- Strategic Foresight
- Communication Skills
- Relationship Management
Languages
English
Upper intermediate
B2
Chinese (Mandarin)
Elementary
A2
Certification
Investment Consultant License (IC License) (No. 035893), Securities and Exchange Commission. Jan 2009 - Current
Timeline
Manager (Public Project Consultant )
Center for Academic Services
03.2014 - 04.2022
Assistant National Dealer Sales Manager
TC Subaru (Thailand) Co., Ltd.
02.2013 - 01.2014
Sales Manager
Niche Cars Group Co., Ltd.
02.2012 - 01.2013
Manager (Start up Business Consultant)
University Business Incubator (UBI)
10.2009 - 04.2011
Assistant Marketing Manager
The Siam Industrial Credit PLC. (SCB Subsidiary)
03.2000 - 09.2009
MBA - Finance And Banking
Ramkhamhaeng University
BBA - Marketing Management
University of The Thai Chamber of Commerce
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