Aphikrit Phongsuwan
• Business Analysis And Process Improvement • Strategic Planning & Execution • Revenue Growth & Profitability • Operational Excellence • Cost Optimization • Team Leadership & Development • Cross-Functional Collaboration • Market Expansion Strategies • E-commerce & International Trade • Client Relationship Management
Ladprao
Summary
Business process improvement, utilizing entrepreneurial vision, external and internal relationship management fostering revenue growth, cost savings, and improved productivity. A dynamic and results-driven senior executive with extensive experience driving revenue growth, enhancing operational efficiency, and leading high-performing teams in logistics, transportation, medical, and security consulting. Adept at strategic planning, business development, operation, and cross-functional collaboration across diverse markets, including e-commerce, healthcare, and international trade. Proven track record of identifying and capitalizing on emerging market opportunities, implementing innovative solutions, and consistently exceeding business objectives.
Customer-oriented General Manager with 7 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.3
Overview
28
28
years of professional experience
2
2
Certificates
2
2
Languages
Work History
Ground Command Center Manager / Contract Manager
CEVA Logistiscs (Thailand) Ltd.
08.2021 - Current
- Company Overview: Logistics 3PL
- Established and managed the Ground Command Center, overseeing all aspects of domestic transportation operations to serve the customers and internal cross-functions
- Led a high-performance team to enhance service quality and customer satisfaction, focusing on a customer-centric approach
- Developed and implemented route optimization strategies to maximize profitability and efficiency
- Negotiated with subcontractors to optimize costs and improve service quality
- Provided coaching and mentorship to team members, developing their hard and soft skills
- Fostered a culture of agility and continuous improvement to adapt to evolving market demands and achieve budget targets
- Managed the P&L for the business unit, driving profitability and achieving financial objectives
- Preparation and implementation framework to be ready for ISO audit and Transport Certify Assessment (TCA) program
- Logistics 3PL
- Expansion of business growth from THB 48.6M to 222M of GR by an average of 18% of NR
- Implemented the new business win of a major retail client to provide distribution services to approximately 700 stores nationwide
- Team development by implementing a solid framework and developing hard & soft skills matching each individual
- 100% contract renewal by operation excellent, keep improvement, identify the operation gap, and manage the team with a customer-centric methodology
- Cost saving by process improvement, route optimization, load optimization, and subcontractor relationship management
- Achieved ISO audit 9001, 14001, 45001, and got certified in the TCA program
Director of Business Services
Tzar Express Co., Ltd.
08.2020 - 07.2021
- Company Overview: Logistics – Startup, 3rd parties logistics platform
- Developed and implemented e-logistics solutions to support the e-commerce and marketplace sectors
- Supervised warehouse operations, including cross-docking, first-mile, middle-mile, and last-mile delivery, improving efficiency and reducing costs
- Subcontractor relationships management to ensure timely and cost-effective service delivery
- Provided coaching and mentoring to employees, promoting professional growth and development within the team
- Created an agile and adaptable work environment to meet business objectives and first to market trends
- Managed all aspects of P&L, driving profitability and achieving financial targets
- Logistics – Startup, 3rd parties logistics platform
Country Manager
TheLorry Thailand
08.2019 - 07.2020
- Company Overview: Logistics – Start up, 3rd parties logistics platform
- Led the establishment and scaling of the Thai operations for an on-demand logistics platform, focusing on e-commerce and B2C delivery
- Developed and implemented operational platforms and APIs to integrate with client systems
- Designed and launched a user-friendly platform and mobile application tailored to the Thai market's needs
- Achieved annual revenue targets, acquisition marketplace platform, and marketing campaign to increase the transaction of B2C segment from application
- Managed warehouse operations, including cross-docking and last-mile delivery
- Established and managed processes for Cash on Delivery
- Achieved annual target by 2019, acquiring new business with GR THB 50M by serving a marketplace platform and increasing B2C booking numbers from 400 to over 1,100 per month with an additional GR THB 6M
- Logistics – Start up, 3rd parties logistics platform
Business Solution & Development Manager
INTERNATIONAL SOS
01.2012 - 08.2019
- Company Overview: Health and Safety risks management
- Identified prospective clients and growth existing clients
- Developed and delivered customized health and safety solutions to meet client-specific needs, including risk assessments, policy development, and emergency response planning
- Raising clients’ awareness of the challenging and developing global trends of health care and security-related affairs
- Assisted clients in formulating policy with respect to health and safety issues
- Conducted need and gap analysis to formulate Clients’ HR management and development plan
- Worked together with Client’s HR, HSE and their management team for the strategic plan to support business growth and overseas expansion
- Provided Consultancy for Business Continuity Management
- Developed and implemented innovative solutions for medical supply chains, supporting clients' needs nationwide and internationally
- Established and managed relationships with key business partners, including brokers and insurance providers
- Health and Safety risks management
- Consistently exceeded annual sales targets through business development and account expansion
- Developed and implemented a comprehensive medical supply chain solution for a major airline
- Be the first to establish a health risks agenda for international schools and robust school safety policy
- Enhancement the client health & safety agenda with the technology to step up travel risk management systems for major corporate clients
- Developed and implemented business continuity plans for clients across the Southeast Asia region, enhancing their operational resilience
- Create collaboration with doctor & security team to provide the right fit solution to fill customer gaps for medical and security risks in the organization
Country Air Cargo Operation and Sales
VERIZON AVATION
01.2011 - 12.2011
- Company Overview: Logistics – Air Cargo
- Identified opportunity, sought partnerships, and developed a business focus for market expansion
- Provided the solutions for Air Cargo Agency through defining areas for improvement in distribution performance, leading to revenue growth
- Developing internal working process to manage daily activities
- Provided consulting, analyzed data and generating solutions in order to formulate new business strategies and to create process ownership aiming to ensure client and corporate satisfaction
- Working with senior executives developing products and plans to drive market growth and to maintain corporate continuity
- Logistics – Air Cargo
- Generated Air cargo NR THB 18.9M by Strategic partnership with Air Cargo Agents
- Attained Best in Class Cargo Service through business strategy and internal development plan to serve Cargo agents in assisting their Automotive clients during flood crisis
- Reduce Operation cost by 10% through the construction of an operations control center
- Full Capacity usage and Maximize profitability through data analysis and guidelines to execute operation improvement and achieve sales force agenda
National Sales and Marketing Manager
PANALPINA WORD TRANSPORT
01.2006 - 01.2011
- Company Overview: Logistics – 3rd parties logistics
- Managed 18 team members covering 4 functions areas as Key Account Sales, Field Sales, Sales Support and Marketing
- Established a competitive sales force by creating career path and performance driven sales incentive program
- Defined industrial verticals, data analysis and market focus to ensure the team was in the right direction
- Implemented solid measurement KPIs to monitor and drive sales activities to achieve sales target
- Improved sales policies and practices
- Defined the sales cycle and developed standards for customer relationship management
- Provided an effective training program for Sales, Marketing and Support teams
- Established a relation management program for cross function and third parties to support client needs
- Implemented a pilot Road Network and Supply Chain, offering customers a 'one stop shop' solution
- Logistics – 3rd parties logistics
- Achieved target by regained, growth NR to over achieve 16% (THB 32M)
- Implement Warehousing and Supply chain for Automotive Client and provided first to market supply chain model to retails customers which generate 15% NR
- Reduce department turnover to retain and ensure continuity of customer focus and business expansion
- Expanding Business to 3 major customers in the automotive industry, 2 major retail customers and growth of profit for customers in the Hi-Tech and Electronic industries
- Growth 3 key account customers making Thailand to a number one in region in term of portfolio size
Key Account Manager – Hi Tech & Electronics
TNT Express
01.2004 - 01.2006
- Company Overview: Logistics – Express
- Strategic Team Leader for 3 Key Customers working in cooperation with the Global Cross functional management and project management to meet the 32% country revenue and growth target
- Logistics – Express
- Achieved target by growth and pushed year on year to THB 260M of GR
- Cost reduction by analysis and cooperation with relevant parties to undertake effective cost measures
- Led APAC region to growth Key Customer in Hi Tech and Electronic Industry
- Won the 1st Customer for Asia Road Network in APAC
Sales Supervisor
Wilson Logistics
01.2001 - 01.2003
- Company Overview: Logistics – Freight Forwarder
- Managed and coached 2 staffs to achieve sales target
- Acquired 5 new customers leading to annual profits ranked in the Top 10
- Logistics – Freight Forwarder
HR & Admin staff
Wilson Logistics
01.1997 - 01.2000
- Managed 5 messengers
- Responsible for HRM, Training and Development, Safety, Legal, Insurance, Travel Desk, and Internal Administration
Education
Bachelor - Monetary Economics
Ramkhamhaeng University
Skills
Statistical Analysis
Accomplishments
Marketing - Implemented marketing strategies which resulted in 48% growth of customer base.
- Supervised team of 30 staff members.
Certification
Value Selling
Languages
Thai
Native language
Eng
Advanced
C1
Timeline
Ground Command Center Manager / Contract Manager
CEVA Logistiscs (Thailand) Ltd.
08.2021 - Current
Director of Business Services
Tzar Express Co., Ltd.
08.2020 - 07.2021
Country Manager
TheLorry Thailand
08.2019 - 07.2020
Value Selling
12-2015
21St Century Sales Force Management
02-2015
Business Solution & Development Manager
INTERNATIONAL SOS
01.2012 - 08.2019
Country Air Cargo Operation and Sales
VERIZON AVATION
01.2011 - 12.2011
National Sales and Marketing Manager
PANALPINA WORD TRANSPORT
01.2006 - 01.2011
Key Account Manager – Hi Tech & Electronics
TNT Express
01.2004 - 01.2006
Sales Supervisor
Wilson Logistics
01.2001 - 01.2003
HR & Admin staff
Wilson Logistics
01.1997 - 01.2000
Bachelor - Monetary Economics
Ramkhamhaeng University
Training
- Target relation and Value base selling, Singapore, 12/15
- 21st Century Sales Force Management, Thailand, 02/15
- Value base and SPIN Techniques, Singapore, 03/13
- Interviewer Behavior, Bangkok, Thailand, 01/11
- Steering Success Module (DISC profile, Leadership style, Team Wheel and Conflict Management), Malaysia, 11/09 - 11/10
- Business Compliance and Code of Conduct, Bangkok, Thailand, 12/09
- Automotive Supply Chain Management, Bangkok, Thailand, 11/08
- Supply Chain Management, Bangkok, Thailand – KMUTT, 08/07
- Less Container Load (LCL) Global Network, Bangkok, Thailand, 01/07
- Cross Border Road Network training, Singapore, 08/06
- Global Account Management Conference, KUL, Malaysia, 04/05
- Seminar Multi Model Transportation, Stuttgart, Germany, 02/02
- Transportation and Operation Training, Hong Kong, 02/00
- Dangerous Goods Course, Bangkok, Thailand, 10/99
- Basic Cargo Course, Bangkok, Thailand, 11/99
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