HubSpot
ANURAG SINGH
Senior Product Marketing Manager
Nasik,MH
Summary
Seasoned professional with 12+ years of experience in product marketing, operations, and customer service. Mastered conducting market research, crafting messaging frameworks, optimizing lifecycle strategies, and setting operations and automations in motion to propel growth and drive business impact.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Consultant
Glacis Inc.
05.2025 - 06.2025
- Engaged by the founding team to design and execute the GTM motion during their 0–1 product journey. Focused on shaping early market conversations and converting them into strategic input for product development.
- Built and launched cold outreach and LinkedIn workflows targeting supply chain decision-makers, leading to 15 high-quality conversations in under a month.
- Implemented entire HubSpot CRM and lead automation workflows to track responses and align outreach with ICP behavior.
- Worked directly with the founder to translate insights into product priorities, validating core Agentic AI use cases around cross-country freight movement and operational automation.
Senior Product Marketing Manager
Hopstack Inc.
10.2021 - 01.2025
- Company Overview: Warehousing and fulfillment software solutions.
- Led marketing initiative that drove $10.8M+ in marketing qualified leads pipeline and contributes 65% in total ARR.
- Engineered GTM campaigns boosting traffic relevancy from 9.4% to 16-18% ICP match, generating 1,192+ leads and doubling visitor-to-lead conversion to 1.25%.
- Drove significant 4,400% growth in website traffic, from 400 monthly visitors in 2021 to 18,000+ as of Dec 2024.
- Increased organic traffic to 70%, with 37% of overall traffic from the U.S., while improving domain authority by 70% since 2021 to today.
- Build and scaled the team from 1 to 8 as a founding marketing member and establishing best practices.
- Warehousing and fulfillment software solutions.
Marketing Manager
Superpro.ai
02.2021 - 10.2021
- Company Overview: Video communication solutions for businesses.
- Managed ~8 performance campaigns with a total spend of $12K+, achieving cost per lead (CPL) of ~ $25.
- Automated email workflows to activate new users, resulting in a 38% open rate, 1.8% CTR, and activation of 230+ users.
- Increased monthly website visitors by ~77% from 600 to ~2700, maintaining a bounce rate of ~55% by leveraging Zapier's popular listicles article strategy.
- Video communication solutions for businesses.
Marketing Manager
zipBoard
05.2020 - 11.2020
- Company Overview: Real-time visual feedback platform.
- Revamped 29 website copies and redesigned key pages, resulting in a 10% increase in traffic and a 15% reduction in bounce rate.
- Authored 5 comprehensive articles and 3 guest posts for leading publications like TrainingIndustry.com, eLearningIndustry.com, and TrainingMag.com, establishing authority in the learning and development space.
- Developed and launched 3 downloadable, generating 35+ organic leads month over month through strategic social media promotion.
- Real-time visual feedback platform.
Marketing Account Manager
Revcloud
07.2019 - 03.2020
- Company Overview: Data-driven marketing agency.
- Directed marketing strategies for 4 client accounts while mentoring and managing a team of 4 marketing interns.
- Managed cold email campaign with 28,000 weekly email sends across clients, achieving an ~23% open rate, 0.8% CTR, generating ~5 leads per client per week.
- Data-driven marketing agency.
Assistant Digital Marketing Manager
KoDwell Technology - Consumer Wearables
06.2017 - 12.2018
- Represented the company at Webit Europe 2018, a global event with 15,000+ attendees from 110 countries.
- Led a Kickstarter campaign that raised $9,644, demonstrating expertise in digital fundraising and engagement.
Senior Associate - Client Servicing
Willis Towers Watson - Outsourced Insurance Services Unit
03.2013 - 04.2017
- Resolved 50-80 daily accounting queries with 98% accuracy and a 48-hour turnaround time.
- Developed and implement a Two-Part billing SOP, training 30 associates to optimize workflows for large property accounts.
Analyst - MIS Reporting
Syntel Solutions
08.2012 - 03.2013
- Company Overview: IT Service Provider.
- Conceptualized and implemented 2 MIS reports, increasing efficiency in daily discrepancy resolution per associate by 33%.
- Processed 8 daily reports, 4 weekly reports, and 12 monthly reports, delivering accurate data to enhance decision-making and support business objectives.
- IT Service Provider.
Education
Post Graduate Certification - Digital Marketing & Communication
01.2017 - 12.2018
Bachelor of Commerce - undefined
08.2008 - 05.2011
Skills
Strategic Planning
Market Research & Analysis
Product Positioning
Communication Excellence
Leadership & Team Management
Data-Driven Decision Making
Project Management
Go-To-Market Strategy
Positioning & Messaging
Cross-functional Collaboration
Digital Marketing
Customer Marketing
Customer Advocacy
Content Marketing
Performance Marketing
Social Media Marketing
SEO & Growth
Brand Marketing
Storytelling
Email Marketing
Copywriting
A/B Testing
Marketing Experiments
Zapier
Make
Webflow
Airtable
Slack
Jira
Clickup
Confluence
Google G-Suite
Unbounce
Instapages
Figma
Canva
Intercom
Customerio
PostHog
HubSpot
Zoominfo
Apolloio
Clearbit
Factorsai
Google Analytics
Google Search Console
Microsoft Clarity
Mixpanel
Ahref
SEMrush
Hotjar
Softr
Outplay
Trello
Notion
Beefree
Beehiiv
Substack
Snovio
Smartleads
Analyzing data
Brand messaging
Product marketing
Business planning
Software
Apollo
Zoominfo
Webflow
Timeline
Marketing Consultant - Glacis Inc.
05.2025 - 06.2025
Senior Product Marketing Manager - Hopstack Inc.
10.2021 - 01.2025
Marketing Manager - Superpro.ai
02.2021 - 10.2021
Marketing Manager - zipBoard
05.2020 - 11.2020
Marketing Account Manager - Revcloud
07.2019 - 03.2020
Assistant Digital Marketing Manager - KoDwell Technology - Consumer Wearables
06.2017 - 12.2018
MICA - UpGrad - Post Graduate Certification, Digital Marketing & Communication
01.2017 - 12.2018
Senior Associate - Client Servicing - Willis Towers Watson - Outsourced Insurance Services Unit
03.2013 - 04.2017
Analyst - MIS Reporting - Syntel Solutions
08.2012 - 03.2013
BYK College of Commerce, Nasik Pune University - Bachelor of Commerce,
08.2008 - 05.2011