Anthony Mackay
Bangkok,10
Summary
Driven by a results-focused approach, I elevated KTO.com's digital presence, pioneering an affiliate program that surged from 500 to 75K monthly FTDs. At Comeon Group, I honed my problem-solving and leadership skills, significantly enhancing affiliate relationships. My expertise spans supervising teams, strategic decision-making, and boosting user acquisition in the competitive iGaming sector.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Head of Affiliates & Digital Marketing
KTO.com
10.2023 - Current
- Expanded role to oversee digital marketing activities, focusing on programmatic display, native advertising, and PPC opportunities.
- Managed and optimized a strategic marketing calendar, ensuring alignment with campaign goals and data-driven decision-making.
- Spearheaded digital strategies to enhance visibility and user acquisition in a competitive iGaming landscape.
Head of Affiliates
KTO.com
05.2022 - 10.2023
- Built the affiliate program from the ground up, achieving a significant growth from 500 First-Time Depositors (FTDs) in the first month to a consistent average of 50K-75K FTDs monthly.
- Led a team of 5 members, developing performance benchmarks and fostering a results-driven environment.
- Focused on key markets including LATAM, contributing to KTO becoming a top 10 brand in Brazil with over 14 million users.
- Developed strong partnerships with affiliates, optimizing relationships and negotiating deals to maximize brand presence and revenue growth.
Affiliate Marketing Manager
KaFe Rocks
03.2021 - 05.2022
- Managed affiliate marketing activities for LATAM, Brazil, Canada, and English-speaking markets globally.
- Analyzed performance data to drive improvements in affiliate campaigns and increase traffic conversion rates.
- Cultivated partnerships with top-performing affiliates, leading to increased visibility and engagement across multiple markets.
Affiliate Manager
Comeon Group
10.2020 - 03.2021
- Promoted from Affiliate Coordinator to manage more extensive affiliate relationships and campaigns.
- Drove affiliate acquisition strategies and assisted in the transition to new affiliate software platforms.
- Enhanced the UK, Canadian, and Indian markets' affiliate programs, ensuring compliance with industry regulations.
Affiliate Coordinator
Comeon Group
05.2019 - 10.2020
- Provided support to the affiliate team while managing daily tasks for the UK, Canadian, and Indian markets.
- Developed skills in affiliate marketing, acquiring in-depth knowledge of the iGaming industry.
- Assisted in the planning and execution of affiliate recruitment campaigns.
Payments & Fraud Analyst
Comeon Group
05.2018 - 05.2019
- Analyzed fraud patterns and trends, ensuring the security of deposit and withdrawal transactions.
- Assisted in developing risk mitigation strategies, maintaining high levels of transaction integrity.
- Processed and monitored payments for an online casino and sportsbook, supporting operational compliance.
Customer Support Agent
Paddy Power Betfair
05.2017 - 04.2018
- Provided top-tier customer support for sportsbook and casino players in a fast-paced environment.
- Assisted customers with account queries, deposits, withdrawals, and general gaming inquiries.
- Developed problem-solving skills and a deep understanding of customer needs in the iGaming sector.
Skills
- Supervision and leadership
- Problem-Solving
- Decision-Making
- Time Management
- Calm Under Pressure
- Flexible and Adaptable
Accomplishments
- 1st Best Affiliate Program for Casino in LATAM 2024 – Tribuna.com (KTO)
- 10th Best Affiliate Program for Sportsbook in LATAM 2024 – Tribuna.com (KTO)
- Best Sportsbook Affiliate Program of the Year 2019 – iGB Awards (Comeon Group)
Certification
- HubSpot SEO Certified
- Coursera Introduction to SEO Certified
Languages
Maltese, English
Native language
Thai
Advanced
C1
Italian
Upper intermediate
B2
Spanish
Intermediate
B1
Portuguese
Intermediate
B1
Interests
During my free time, I am passionate about Muay Thai and currently training semi-professionally in Thailand I am also a fan of traveling and always thinking of the next trip ahead I am a firm believer of self-development and always try to find ways to better myself and grow my skillset
Timeline
Head of Affiliates & Digital Marketing
KTO.com
10.2023 - Current
Head of Affiliates
KTO.com
05.2022 - 10.2023
Affiliate Marketing Manager
KaFe Rocks
03.2021 - 05.2022
Affiliate Manager
Comeon Group
10.2020 - 03.2021
Affiliate Coordinator
Comeon Group
05.2019 - 10.2020
Payments & Fraud Analyst
Comeon Group
05.2018 - 05.2019
Customer Support Agent
Paddy Power Betfair
05.2017 - 04.2018
- HubSpot SEO Certified
- Coursera Introduction to SEO Certified
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