Years of professional work experiences
Annop Prayoonprutamorn
Digital Marketing Director
Bangkok,Thailand
Summary
Highly motivated Digital Marketing Director with over 13 years of experience in spearheading online business growth and achieving significant digital marketing targets through effective digital communication and innovative O2O marketing initiatives. Expert in developing and executing comprehensive digital strategies with utilizing cutting-edge technology and data analytics to drive meaningful customer experiences and maximize digital performance
Proven track record of elevating acquisition rates and ROI and award-winning digital campaigns for over 20 multinational brands e.g., Samsung, Durex, Bridgestone, Singha Estate, Major Cineplex and etc.
Overview
13
13
9
9
Award-winning digital campaigns and managing best-in-class socia
Work History
Digital Marketing Director (Cinema Marketing)
Major Cineplex Group PLC
Bangkok, Thailand
06.2022 - 10.2024
- Enhancing over 66% of quality leads from social platforms which increasing 12% online ticket admissions annually through target 360 analysis, collaboration marketing and customer-led growth approach (bettering BX / CX).
- Developing a bunch of Thai's movie PR strategy primarily geared at the residential community level resulted in mostly earned over 70 million Baht in gross revenue
- Creating and carrying out thorough digital marketing strategies and campaigns that improved social media quality engagement targets, such as a 28% purchase intentions rate
- Develop an annual digital marketing operations plan and overseeing day-to-day digital marketing activities
- Worked with cross-functional teams to create integrated marketing plans for product launches and carried out extensive marketing strategies that regularly met goals for higher revenue.
- Leading Major Cineplex to win 3 digital marketing awards during a couple years of my stay
Social Platform Director
Brandbaker Co.,Ltd.
Bangkok, Thailand
01.2019 - 01.2022
- Structured complete marketing communication strategies and activation plans, with an emphasis on social media and other online assets
- Successfully recruited 10,000+ new members in a freshly founded community in only 1 quarter
- Implementing data-driven CRM tactics resulted in a 115% boost in sales for a brand-new product compared to past common goods offerings
- Led 3 renowned top brands to win 4 major awards in the area of digital marketing expert
Touchpoint Group Head / Senior Community Manager
Rabbit Digital Group Co.,Ltd.
Bangkok, Thailand
01.2018 - 01.2019
- Maximize data utilization for digital content direction, with strategies covering all paid, owned, and earned dimensions
- Maintained top-ranking engagement levels of at least 97% throughout the year, leading to award-winning performance
- Led innovative strategy creates significant demand ex
- Full lodgings in Buriram 2 months in advance and nearly 30 sponsorships secured within a week of the communication launch
- The combination of proper strategies resulted in a 38% rise in limited collections merchandise sales, with 14.7% coming from non-MOTO GP fans
Digital Marketing Specialist
Thai Samsung Electronics Co.,ltd.
Bangkok, Thailand
08.2015 - 02.2018
- Developed and implemented a comprehensive digital communication and innovative campaign strategy that increased product awareness by 166% and boosting 316% customer acquisition and purchase intentions.
- Utilized social media platforms to develop an engaged community of followers that increased brand visibility
- Managing day-to-day digital marketing operation
- Winning the IT & Digital category of the Thailand Zocial Awards 4 times in a row, from 2015 to 2018.
Community Manager
The Leo Burnett Thailand Group Co.,ltd.
Bangkok, Thailand
04.2014 - 08.2015
Senior Marketing Executive
Bangkok Glass PLC.
Bangkok, Thailand
08.2013 - 07.2014
Project Manager
Traverture Co.,Ltd.
Bangkok, Bangkok
01.2013 - 08.2013
Project Coordinator
Born Distinction Co.,Ltd.
Bangkok, Thailand
04.2010 - 07.2025
Education
Msc. Master of Marketing Communication - Marketing
University of Bedfordshire
Luton, United Kingdom 10.2011 - 12.2012
Bachelor of Arts - Communication Arts, Advertising
Assumption University
Bangkok, Thailand 03.2006 - 08.2009
Skills
Digital & Social Media strategy development
undefinedCertification
Digital Marketing - Google Digital Garage
Timeline
Digital Marketing Director (Cinema Marketing)
Major Cineplex Group PLC
06.2022 - 10.2024
Social Platform Director
Brandbaker Co.,Ltd.
01.2019 - 01.2022
Touchpoint Group Head / Senior Community Manager
Rabbit Digital Group Co.,Ltd.
01.2018 - 01.2019
Digital Marketing Specialist
Thai Samsung Electronics Co.,ltd.
08.2015 - 02.2018
Community Manager
The Leo Burnett Thailand Group Co.,ltd.
04.2014 - 08.2015
Senior Marketing Executive
Bangkok Glass PLC.
08.2013 - 07.2014
Project Manager
Traverture Co.,Ltd.
01.2013 - 08.2013
Msc. Master of Marketing Communication - Marketing
University of Bedfordshire
10.2011 - 12.2012
Project Coordinator
Born Distinction Co.,Ltd.
04.2010 - 07.2025
Bachelor of Arts - Communication Arts, Advertising
Assumption University
03.2006 - 08.2009
Similar Profiles
Kittima PerunawinKittima Perunawin
Omni Channel Head of Category Watches & Jewelry at Central GroupOmni Channel Head of Category Watches & Jewelry at Central Group
Tulakan PuyatanonTulakan Puyatanon
Head of Partner Privilege (Business Partnership) at Major CineplexHead of Partner Privilege (Business Partnership) at Major Cineplex
Kwanchanai RadomKwanchanai Radom
IT Project Manager at Major Cineplex PCL.IT Project Manager at Major Cineplex PCL.