Summary
Overview
Work History
Education
Skills
Timeline
Generic
Anja Stanković Stamenković

Anja Stanković Stamenković

Marketing Manager
Nis

Summary

Dynamic Head of Media Buying with over 13 years of experience in media strategy and campaign management, driving significant profitability and team development. Expertise in leading media buying teams, optimizing ad placements across diverse platforms, and fostering creativity in campaign execution. Proven ability to analyze market trends and refine strategies to enhance ROI, while mentoring team members to achieve collective success. Highly organized and adaptable, committed to leveraging skills in communication and problem-solving to navigate complex challenges in a fast-paced environment.

Overview

8
8
years of professional experience
7
7
years of post-secondary education
2
2
Languages

Work History

Head of Media Buying

Aeternum
01.2025 - Current

Promoted to Head of Media Buying after 7 months due to exceptional performance and results. Despite my promotion, I continue to manage my own campaigns to stay aligned with industry trends and overcome the daily challenges faced by media buyers.

  • Lead a team of 5 media buyers, all of whom were at the beginner level. Within 2 months, they achieved impressive results, reaching up to €50k in profits and over €130k in revenue, maintaining at least 15% ROI.

I conduct daily meetings and calls to review campaign performance, brainstorm new strategies, and share creative ideas with the team. Also, I guide and mentor my team members, ensuring they stay on the path to success and achieve outstanding results in media buying.

My strategy is to focus on leading by example, consistently driving profitability and ensuring each team member’s growth within the organization.

Media Buyer

Aeternum
04.2024 - Current

Specialized in search marketing arbitrage, focusing on the strategic buying and optimization of ad placements across multiple platforms. Demonstrated creativity by designing and implementing daily scripts, videos, and other ad creatives to drive engagement and optimize campaigns. Managed and executed campaigns on various platforms including Facebook, Snapchat, Pangle, TikTok - all on AFD feed.

Achieved over €300,000 in profits within the first 6 months, showcasing a high level of efficiency and profitability in campaign execution. Continuously developed and refined strategies to maximize both profits & ROI, focusing on the fastest and most effective methods to drive substantial profits. Consistently analyzed data and market trends to identify new opportunities for growth and improvement in ad performance.

Social Media Entrepreneur & Profile Management

-
01.2017 - Current
  • Actively involved in the social media industry since 2017, focusing on online sales and brand building through Instagram.
  • Founded and managed my own company dedicated to online sales via Instagram, learning valuable skills in content creation, customer engagement, and brand development.
  • Navigated the ups and downs of the industry by staying consistent and keeping up with new trends and platform updates.
  • Built my personal Instagram profile, @sstankovic.anja, without the use of ads since 2021, leveraging a deep understanding of Instagram’s algorithm to grow organically.
  • Successfully grew and managed multiple Instagram profiles for clients using Meta advertising while adhering to the Instagram algorithm to ensure optimal reach and engagement. Some of the profiles I’ve worked with include @clap.media.agency, @sensyaroma, @keta.all4home, and others.
  • Developed a keen eye for content creation, community building, and social media strategies that drive results and contribute to long-term growth.

Prompt Engineer / Content Writer / Link Builder

Shantel
02.2023 - 04.2024
  • Responsible for creating and testing new prompts for ChatGPT to optimize content generation for various topics and industries.
  • Actively used the prompts to write high-quality content, ensuring each article met client specifications and was tailored for SEO and engagement.
  • Wrote an average of 50 articles per day, consistently producing large volumes of content while maintaining quality and relevance.
  • Worked closely with SEO strategies by building links and incorporating them into the articles, boosting search engine rankings and driving traffic.
  • Conducted tests on the effectiveness of different prompts to refine the content creation process, continuously improving productivity and output quality.
  • Played a key role in driving content marketing strategies by leveraging AI tools to generate optimized content quickly and efficiently.

Customer Support Specialist

Phone Sales
05.2022 - 10.2022
  • Provided exceptional customer service for an American company specializing in phone sales, addressing client inquiries, resolving issues, and ensuring high levels of customer satisfaction.
  • Worked with a range of software tools including GHL (Go High Level), Ecomm, and Stacker, managing customer interactions and support processes efficiently.
  • Assisted in troubleshooting product-related issues, processed orders, and handled customer complaints, ensuring timely resolutions and positive outcomes.
  • Collaborated closely with the sales team to ensure that customers received the best possible experience, from pre-sale inquiries to post-sale support.
  • Gained valuable experience in customer relationship management (CRM) systems and learned the intricacies of e-commerce operations, enhancing my communication and problem-solving skills.
  • Contributed to improving support workflows, helping streamline processes for better efficiency and customer experience.

Sales Specialist

Totema
06.2022 - 09.2022
  • Worked in remote sales, focusing on promoting and selling services via platforms like Upwork and LinkedIn, engaging with potential clients, and closing deals.
  • Maintained constant communication with other departments to ensure smooth coordination and the successful execution of client projects.
  • After two months, transitioned into social media marketing, where I took on the responsibility of managing the company's social media profiles as well as those of several clients.
  • Developed and implemented social media strategies to increase engagement, brand visibility, and online presence.
  • Regularly monitored and analyzed social media performance, adjusting strategies to ensure optimal results.
  • Collaborated with the creative team to design and schedule posts, track metrics, and ensure content aligned with client goals and branding.

Sales Development Representative

Referrizer
01.2022 - 04.2022
  • Company Overview: This company sells marketing services to fitness centers in America
  • I have been working remotely for the American company Referrizer for three months
  • My job is to call about 100 fitness centers during the day and sell them marketing services offered by the company I work for
  • In addition to calls, I also do email marketing, use of Sales Navigator and constant meetings on a daily basis
  • This company sells marketing services to fitness centers in America
  • All leads are contacted through CRM software - Close.com

Entrepreneur

Amorini furniture
10.2020 - 01.2022
  • In 2020, two months after graduating from college, I opened my own furniture company
  • The company was engaged in the import of dining chairs and tables and sales through Instagram and Facebook
  • I sold more than 100,000 dining chairs
  • I had four employees in the company: a driver, two storekeepers and a secretary
  • I tried to be a good manager to my employees, I organized team building and was present 24 hours a day in the company
  • My main suppliers are factories from Turkey
  • However, in the last two months, Turkey is facing a great economic crisis and because of that, my company is suffering too

Social network administrator

Pom Pom
01.2017 - 01.2019
  • Company Overview: Pom Pom was a small fast food company
  • I worked online for two years as a social media administrator
  • As a social media administrator, I brought their profile to 20,000 followers with a budget of $ 700
  • What is important to note is that 60% of the companions were regular customers
  • During this job, I learned all the necessary knowledge when it comes to advertising and marketing
  • Also, my job was to communicate with customers through social media accounts
  • Pom Pom was a small fast food company

Education

Bachelor of Arts - Business Administration And Management

University of Sheffield
05.2017 - 06.2020

Highschool degree - undefined

First Highschool of Nis
09.2013 - 06.2017

Skills

Problem Solving

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Timeline

Head of Media Buying

Aeternum
01.2025 - Current

Media Buyer

Aeternum
04.2024 - Current

Prompt Engineer / Content Writer / Link Builder

Shantel
02.2023 - 04.2024

Sales Specialist

Totema
06.2022 - 09.2022

Customer Support Specialist

Phone Sales
05.2022 - 10.2022

Sales Development Representative

Referrizer
01.2022 - 04.2022

Entrepreneur

Amorini furniture
10.2020 - 01.2022

Bachelor of Arts - Business Administration And Management

University of Sheffield
05.2017 - 06.2020

Social Media Entrepreneur & Profile Management

-
01.2017 - Current

Social network administrator

Pom Pom
01.2017 - 01.2019

Highschool degree - undefined

First Highschool of Nis
09.2013 - 06.2017
Anja Stanković StamenkovićMarketing Manager