Dynamic Head of Media Buying with over 13 years of experience in media strategy and campaign management, driving significant profitability and team development. Expertise in leading media buying teams, optimizing ad placements across diverse platforms, and fostering creativity in campaign execution. Proven ability to analyze market trends and refine strategies to enhance ROI, while mentoring team members to achieve collective success. Highly organized and adaptable, committed to leveraging skills in communication and problem-solving to navigate complex challenges in a fast-paced environment.
Promoted to Head of Media Buying after 7 months due to exceptional performance and results. Despite my promotion, I continue to manage my own campaigns to stay aligned with industry trends and overcome the daily challenges faced by media buyers.
I conduct daily meetings and calls to review campaign performance, brainstorm new strategies, and share creative ideas with the team. Also, I guide and mentor my team members, ensuring they stay on the path to success and achieve outstanding results in media buying.
My strategy is to focus on leading by example, consistently driving profitability and ensuring each team member’s growth within the organization.
Specialized in search marketing arbitrage, focusing on the strategic buying and optimization of ad placements across multiple platforms. Demonstrated creativity by designing and implementing daily scripts, videos, and other ad creatives to drive engagement and optimize campaigns. Managed and executed campaigns on various platforms including Facebook, Snapchat, Pangle, TikTok - all on AFD feed.
Achieved over €300,000 in profits within the first 6 months, showcasing a high level of efficiency and profitability in campaign execution. Continuously developed and refined strategies to maximize both profits & ROI, focusing on the fastest and most effective methods to drive substantial profits. Consistently analyzed data and market trends to identify new opportunities for growth and improvement in ad performance.
Problem Solving
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