ANITA BHATTACHARYA
Bangkok
Summary
I have honed my expertise in market research and social media marketing, allowing me to craft strategies that resonate within various business environments. My role involves meticulously analysing market trends and consumer behaviour to guide the direction of our marketing efforts. The marketing campaigns I've spearheaded in South East Asia reflect a dedication to expanding our reach and fostering robust client relationship.
Overview
5
5
years of professional experience
Work History
Fire Seal
01.2022 - 01.2023
- Implemented market research: Lead the development and implementation of comprehensive marketing strategies that align with the overall business aims and vision
- Conducted extensive market research for industry trends
- Lead Marketing Campaigns: and organised various marketing events, such as webinars, workshops, trade shows, and conferences.Applied various tools like CANVA as marketing tools
- Team management: Collaborated with cross functional teams to drive marketing and sales
- Created an integrated trade marketing plan
- Content Management: Worked with agencies to develop EDMs, and social media posts for marketing and campaigns
- Implemented the effectiveness of KPI system including ; operating email marketing ,click through rates, open rates, and response rates
- Event Planning and Coordination: Organized and coordinated seminars and presentations in Southeast Asia
Brand Manager
Unilever
01.2021 - 04.2022
- I implemented brand, pricing, and lead marketing initiatives at Unilever in Singapore
- Monitored monthly market share trends and analyzed competitor and market share data
- Updated and checked monthly sales performance, ensuring prompt reporting
Digital Marketing Specialist
APAC (Asia Pacific Asset Corporation)
03.2018 - 03.2020
- Conducted performance oriented KPI like market share , price and brand awareness
Education
Bachelor of Business Management - undefined
Coventry University
01.2014
Skills
- Project Management
- MS Office (Word, PowerPoint, Excel)
- Social Media & Branding
- Canva,SAAS,CHAT jpt ,AI TOOLS
- Google Ads ,KPI
- Effective Communication
Timeline
Fire Seal
01.2022 - 01.2023
Brand Manager
Unilever
01.2021 - 04.2022
Digital Marketing Specialist
APAC (Asia Pacific Asset Corporation)
03.2018 - 03.2020
Bachelor of Business Management - undefined
Coventry University
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