Summary
Overview
Work History
Education
Skills
Timeline
Generic

ANITA BHATTACHARYA

Bangkok

Summary

I have honed my expertise in market research and social media marketing, allowing me to craft strategies that resonate within various business environments. My role involves meticulously analysing market trends and consumer behaviour to guide the direction of our marketing efforts. The marketing campaigns I've spearheaded in South East Asia reflect a dedication to expanding our reach and fostering robust client relationship.

Overview

5
5
years of professional experience

Work History

Fire Seal
01.2022 - 01.2023
  • Implemented market research: Lead the development and implementation of comprehensive marketing strategies that align with the overall business aims and vision
  • Conducted extensive market research for industry trends
  • Lead Marketing Campaigns: and organised various marketing events, such as webinars, workshops, trade shows, and conferences.Applied various tools like CANVA as marketing tools
  • Team management: Collaborated with cross functional teams to drive marketing and sales
  • Created an integrated trade marketing plan
  • Content Management: Worked with agencies to develop EDMs, and social media posts for marketing and campaigns
  • Implemented the effectiveness of KPI system including ; operating email marketing ,click through rates, open rates, and response rates
  • Event Planning and Coordination: Organized and coordinated seminars and presentations in Southeast Asia

Brand Manager

Unilever
01.2021 - 04.2022
  • I implemented brand, pricing, and lead marketing initiatives at Unilever in Singapore
  • Monitored monthly market share trends and analyzed competitor and market share data
  • Updated and checked monthly sales performance, ensuring prompt reporting

Digital Marketing Specialist

APAC (Asia Pacific Asset Corporation)
03.2018 - 03.2020
  • Conducted performance oriented KPI like market share , price and brand awareness

Education

Bachelor of Business Management - undefined

Coventry University
01.2014

Skills

  • Project Management
  • MS Office (Word, PowerPoint, Excel)
  • Social Media & Branding
  • Canva,SAAS,CHAT jpt ,AI TOOLS
  • Google Ads ,KPI
  • Effective Communication

Timeline

Fire Seal
01.2022 - 01.2023

Brand Manager

Unilever
01.2021 - 04.2022

Digital Marketing Specialist

APAC (Asia Pacific Asset Corporation)
03.2018 - 03.2020

Bachelor of Business Management - undefined

Coventry University
ANITA BHATTACHARYA