Andrew Hoy
Senior SEO Manager
Bangkok
Summary
Commercial, analytical and versatile digital marketer that is bi-lingual in English and Thai. Having 7 years of international agency experience working with some of the world's most well-known and respected brands within the e-commerce and hospitality industry. With the ability to handle multiple projects simultaneously due to experience working in a fast paced and dynamic environment.
Overview
9
9
years of professional experience
2
2
Languages
Work History
SEO Senior Manager
Mediatropy
09.2023 - Current
- Lead manager for Banyan Tree Group, working with HQ to create and implement the SEO strategy for 8 brands across approximately 100 global properties.
- Oversee and supervise team members on seamless deliveries of technical audits, on-page optimisations, and and other deliverables to industry best practice.
- Lead business reviews both online and in person, reviewing performance based on set KPIs and showcasing effectiveness of the SEO strategy.
- Also led SEO training for client stakeholders from all the global properties.
- Collaborated with the Media team to create a synergised approach to keyword integration strategies.
- Built strong partnerships with clients which resulted in BTG renewing their contract for another year. Also won new clients based on the strong existing relationship built with stakeholders.
- Took part and led client pitches, both as part of an Omnichannel team and individually when pitching for SEO.
SEO Senior Manager
Assembly Global
London
10.2022 - 07.2023
- Ownership of accounts which covered management and execution of SEO strategy for clients including Coach, Kate Spade, Nili Lotan, FitFlop and Db.
- Lead website migrations for large e-commerce brands. Required collaboration and communication with global stakeholders.
- Collected data and reported on performance for client QBRs discussing pre-agreed KPIs and strategy.
- Built automated reports with Looker Studio to effectively showcase data.
- Conducted technical, on-page and CWV audits which provided the base to cultivate an organic strategy. Collaborated on implementation with stakeholders ranging from brand managers to developers.
- Charged with running SEO training for new staff and clients.
- Omnichannel collaboration with other digital media channels (PPC and Paid Social).
SEO Manager
Assembly Global
London
07.2021 - 10.2022
- Managed on high fashion e-commerce clients such as Gucci, Salvatore Ferragamo, Molton Brown and FitFlop.
- Created dynamic on-page SEO strategy. This included optimization plans for new products and campaigns that required translations for numerous different markets. Managed localization team to provide content in languages ranging from French to Arabic.
- Developed editorial strategy through creation of content calendars which provided extensive keyword targeting and trended search data.
- Conducted competitor analysis and keyword reviews to identify low hanging keyword opportunities.
- Collaborated on numerous pitches. This required auditing sites along with showcasing proposed strategy for organic performance.
- Executed off-page SEO link reclamation strategy through identifying unlinked brand mentions. Conducted out-reach strategy with clients.
- Won the Molton Brown DE account from another agency due to exceeding targets and having developed a strong relationship with the client.
SEO Executive
Assembly Global
London
10.2017 - 07.2021
- Responsible for activation of SEO tactics and strategies for clients including Tommy Hilfiger, Calvin Klein, Virgin Holidays and Virgin Atlantic.
- Conducted and analysed keyword research to identify new landing page opportunities.
- Optimized metadata and on-page copy to drive keyword implementation and SEO content strategy.
- Collected in-depth analysis and performance insights for weekly and monthly reporting for clients. Identified any trends or opportunities within data.
- Developed and implemented quality link-building strategies.
Business Developement
Work Venture
Bangkok
08.2015 - 04.2016
- First discovered SEO in this role- was involved in link-building outreach.
- Gained extensive knowledge in keyword targeting through creation of editorials. Was charged with setting up and interviewing working professionals and their hiring process for online editorial content.
- Worked on gaining brand connections and partnerships through interactions at tech events and job fairs.
Education
Master of Science - Marketing Management And Research
University of Southampton
Southampton 09.2016 - 08.2017
Bachelor of Arts - Communication
Bangkok University International
Bangkok 09.2011 - 12.2014
Skills
Strategic Planning
Market Analysis
Keyword Optimization
SEM Trend Knowledge
Planning and Coordination
Organization and Time Management
Content Strategy
SEO Best Practices Understanding
Client Portfolio
Banyan Tree Group
Gucci
Salvatore Ferragamo
FitFlop
Db
Nili Lotan
Coach
Kate Spade
Calvin Klein
Tommy Hilfiger
Molton Brown
Virgin Holidays
Virgin Atlantic
Timeline
SEO Senior Manager
Mediatropy
09.2023 - Current
SEO Senior Manager
Assembly Global
10.2022 - 07.2023
SEO Manager
Assembly Global
07.2021 - 10.2022
SEO Executive
Assembly Global
10.2017 - 07.2021
Master of Science - Marketing Management And Research
University of Southampton
09.2016 - 08.2017
Business Developement
Work Venture
08.2015 - 04.2016
Bachelor of Arts - Communication
Bangkok University International
09.2011 - 12.2014