Raquel Silva

Achievements:

• Revamped admissions process and regulations, team workflow, forms and automated emails
• Achieved 63% student growth
• Increased social media followers by 78%, including the launch of WeChat
• Led various new communications projects and events including branding guidelines, website relaunch, parent and teacher portal launch, e-magazine, webinars, annual reports, Open Houses, Education Fairs, UWC Congress 2024 hosting, and other

Responsibilities:

• Manage the Admissions, Communications, Marketing, and Engagement Department of 12 people and Student Ambassadors (20)
• Develop and implement a 3-year plan, yearly strategies, and budget management
• Participate in UWC Thailand Leadership teams and represent the department in various committees
• Draft admissions and communications regulations
• Analyze market data, competitors, and industry trends and promote widely the school's key marketing messages
• Revise assessment tools and procedures, and improve customer service and enrollment process
• Support the Parent-Teacher Association and Philanthropy teams in strengthening the school community and increasing donations
• Oversee website, social media, audiovisual production, and graphic design
• Train and motivate leadership teams, teachers, and staff on branding guidelines and communication best practices
• Collaborate with Facilities Manager to source school furniture, to keep an up-to-date, and mission-aligned branded environment

Achievements from June 2019 to June 2021 and Responsibilities:

• Drove 45.53% growth in student numbers, from 538 to 783 students.
• Implemented various communication initiatives, including revamping the school's social media presence, which led to a 108.41% increase in Facebook followers, 650+ Instagram followers, and 390+ YouTube subscribers.
• Led 7 successful Open Days.
• Oversaw the creation of various communication materials, such as branding guidelines, school brochures, and a student-led magazine, among others.
• Launched the OpenApply admissions platform to streamline the admissions process.
• Managed various communication initiatives while overseeing the Admissions and Communications Department.
• Handled Secondary School inquiries from the first point of contact, assessment, to enrollment.