Hi, I’m
Amporn Chaichotkij
Senior HR Leader
Bangkok,10
Summary
Dynamic HR Leader with over 15 years of experience driving organizational transformation, strategic workforce planning, and leadership development in large-scale organizations (1,700+ employees). Recognized for aligning HR strategies with business goals to deliver sustainable growth, cost efficiency, and high employee engagement. Proven record in building resilient HR systems, leading digital HR transformation, and partnering with executive leadership to execute change initiatives across multi-national and retail sectors. Adept at coaching leaders, fostering inclusive cultures, and ensuring governance that balances compliance with innovation.
Senior Human Resources Manager with history of improving policies, reducing turnover, optimizing compensation and reducing benefits costs. Collects, organizes and evaluates key data to improve HR decision-making process.
Overview
24
years of professional experience
Work History
CPAXtra (Public) Co., Ltd.
Senior HR Manager
10.2024 - Current
Job overview
- Led workforce planning initiatives with line managers, aligning manpower strategies with business priorities and future growth needs.
- Provided executive-level HR and labor law advisory, enabling informed decision-making and risk mitigation.
- Directed the implementation of HR frameworks, policies, and systems, ensuring consistent execution across business units.
- Collected organizational requirements and translated them into strategic HR solutions and actionable roadmaps through collaboration with cross-functional stakeholders.
- Championed employee engagement and organizational culture programs, strengthening collaboration, morale, productivity, and retention.
- Oversaw delivery of the full HR portfolio (recruitment, C&B, performance management, talent development, succession planning, and career pathways), ensuring alignment with both regional and local business strategies.
- Established objectives and KPIs with measurable impact on organizational performance, talent pipeline, and employee experience.
- Exercised strategic decision-making that accelerated achievement of HR goals, minimized operational risks, and optimized the use of resources and budget.
Skechers (Thailand) Limited
Senior HR Manager
03.2024 - 10.2024
Job overview
- Develop and implement local HR strategies in collaboration with Regional HR. Strategies include Talent Acquisition, Total Rewards, Learning & Development, Talent Management.
- Manpower planning and HR Operations.
- Localize (when necessary) and deliver appropriate HR programs, policies, practices, and activities in the market.
- Oversee key annual cyclical activities such as performance review, salary review in the market, as well as delivery of high standards of HR Services.
- Build up HR area specified eg. Talent & Performance Mgt in collaboration with regional HR.
- Organigram review and elevate the HR competency.
- Ensure proper HR compliance with internal controls and local laws.
- Manage labor costs to optimize all headcount.
- Understand the external trends which will impact people resources eg. employer branding, compensation etc.
- Understand and use the HR Metrics and analytics to help business make informed decisions.
- Key Achievements
- Fulfilled manpower structure for new store and counter openings, ensuring smooth and timely operations.
- Implemented a new HRIS system (Phase 1) to improve efficiency in HR operations and data management.
- Controlled manpower budget and successfully introduced a new incentive scheme, enhancing staff motivation and cost effectiveness.
Al-Futtaim Group – Gagan (Thailand) Ltd.
Head of HR
01.2022 - 02.2024
Job overview
- Collaborated with Regional HR Head and HQ HR in UAE to shape and deliver the HR strategy, annual plan, and 5-year roadmap aligned with Group objectives.
- Drove organizational development by strengthening induction, succession planning, retention, and leadership development programs.
- Implemented performance management frameworks and L&D plans to upskill staff and build future-ready teams.
- Directed HR Operations, ensuring compliance with labor law, effective HR policy rollout, and timely execution of cyclical HR activities (performance reviews, salary reviews).
- Developed HR reporting and MIS dashboards (MPC, productivity, turnover) to track and optimize workforce performance.
- Standardized HR practices in line with global and regional benchmarks, improving service delivery and operational consistency.
- Led employee relations and engagement programs, reinforcing a culture of meritocracy, diversity, and performance focus.
- Acted as a trusted business partner and change agent, coaching leaders and facilitating smooth organizational transitions.
- Advised on workforce optimization and restructuring, ensuring productivity and compliance with localization goals.
- Managed financial and manpower budgeting, optimizing labor costs and ensuring adherence to governance and policy standards.
- Key Achievements
- Improved team satisfaction survey results from 20% to 100% within the year.
- Designed and launched a customer service training pack for store staff to enhance the customer welcome experience across different customer types.
- Successfully supported new store openings for Zara, Massimo Dutti, and Bershka, ensuring smooth HR and operational readiness.
- Implemented a Diversity, Equity, and Inclusion (DEI) campaign initiated by the Head Office in UAE, promoting staff wellbeing and engagement.
WWF Thailand (International NGO)
Head of People & Culture
10.2019 - 12.2021
Job overview
- Leads HR strategies encompassing talent acquisition, planning, compensation, training, development, and more to achieve organizational goals. Ensures compliance with regulations, labor laws, global standards, and WWF practices.
- Advises management, analyzing data for improved planning, performance, and work relationships. Enhances work environment and organization's reputation.
- Develops HR strategic plan aligned with organizational goals. Part of senior management for holistic decision-making.
- Plans, monitors health and safety based on risk assessment. Leads safety awareness and serves as country safety focal point.
- Oversees daily HR operations including recruitment, employee relations, learning, compensation, welfare, and processes. Conducts exit interviews and surveys to refine HR practices, maintain standards, and ensure legal compliance and WWF alignment.
- Assess staff salaries and recommend pay raises in coordination with the country director.
- Execute raises, staff transfers, promotions, and conduct salary surveys and job benchmarking for competitive Compensation & Benefits alignment.
- Disseminate internal communications based on employee status, including HR events, performance reviews, and conflict resolution, fostering staff morale and a positive organizational environment.
- Cultivate relationships within the INGO and local NGO HR community to exchange best practices and address HR challenges specific to the local context.
- Collaborate with HR GMPO and WWF International to maintain current HR information, facilitate knowledge exchange, and implement new practices or changes as needed.
- Key Achievements
- Effectively managed and controlled the people budget for both WWF Thailand and the WWF Foundation in Thailand, ensuring alignment with organizational goals.
- Successfully prepared and submitted INGO license reports (mid-year and annual) with smooth, timely approval from authorities.
- Implemented strong labor practices in compliance with Thai Labor Law, enhancing staff wellbeing and achieving zero labor dispute cases.
IKANO (Thailand) Ltd. (IKEA Bang Yai)
Store HR Manager
09.2016 - 09.2019
Job overview
- Facilitated recruitment and onboarding processes, leveraging a structured framework to attract and retain top talent.
- Ensured strict adherence to national labor legislation, regulations, and employment agreements, including meticulous management of employment contracts.
- Ensured the store's remuneration practices remained competitive within the local market, aiding in the acquisition and retention of skilled personnel.
- Orchestrated the structured and professional handling of the salary review process, maintaining consistency and fairness.
- Utilized HR data to enhance the management of human resource processes, fostering operational efficiency.
- Monitored staff costs to align with predetermined budget targets, optimizing resource allocation.
- Oversaw seamless execution of payroll, time and attendance, and staff planning processes.
- Leading for Performance
- Assisted managers in facilitating development talks and performance appraisals, fostering individual growth.
- Supported continual enhancement of leadership capability among store managers to meet current and future business demands.
- Actively contributed to cultivating a unified leadership vernacular that encapsulated organizational leadership competencies.
- Provided personalized coaching to managers based on their unique needs and challenges.
- Assisted various store functions in the Voice survey, guaranteeing clear goal setting, communication, and follow-through.
- Upheld and fortified the IKEA culture within the store environment.
- Ensured a work atmosphere that balanced high job satisfaction and strong job commitment.
- Building Business Competence
- Fostered a business and value-oriented diversity strategy tailored to the specific needs of the store.
- Orchestrated a systematic approach to learning and development within the store, aligning with the learning staircase model to build business acumen.
- Cultivated an environment fostering knowledge sharing, internal advancement throughout Retail Asia, and a deep commitment to IKEA SEA's outcomes, enabling the attraction, retention, and development of talented team members.
- Key Achievements
- Successfully led the IKEA Bang Yai store opening, the largest IKEA store in Southeast Asia, as part of the management team.
- Completed full organizational structure for IKEA Bang Yai, covering both permanent and temporary roles to ensure operational readiness.
- Achieved the lowest turnover rate compared with similar store types and new store openings globally.
- Successfully implemented and embedded IKEA Values into the culture of new staff and store operations.
EK-CHAI DISTRIBUTION CO., LTD.
People Manager - Business Partner
09.2014 - 09.2016
Job overview
- Identified staff vacancies and orchestrated the end-to-end recruitment process, including applicant screening, interviews, and selection.
- Devised and executed comprehensive new employee orientation programs to cultivate a positive alignment with organizational objectives.
- Undertook intricate staffing duties, adeptly addressing challenges like understaffing, mediating disputes, conducting terminations, and overseeing disciplinary procedures.
- Provided expert advice to managers on organizational policy matters, encompassing equal employment opportunity and addressing issues like sexual harassment, with recommendations for necessary enhancements.
- Acted as a bridge between management and employees by addressing inquiries, interpreting contractual obligations, and facilitating resolution of work-related concerns.
- Represented the organization during personnel-related hearings and investigations, ensuring accurate and consistent representation.
- Supervised and coordinated the activities of subordinates and staff within the realms of employment, compensation, and employee relations.
- Managed the administration of compensation, benefits, performance management systems, and safety and recreation initiatives to ensure effective implementation.
Marel Food Systems Limited
Office Manager cum HR
07.2007 - 08.2014
Job overview
- Overseeing comprehensive Human Resource Management, encompassing Recruitment, Payroll, Social Security, Safety, Health, and Environmental matters.
- Spearheading the management of remuneration and benefits for all staff members.
- Strategically executing Human Resource Development initiatives, including Training Programs and Performance Appraisals aligned with 'Fit-to-Position' criteria.
- Offering expert advice to Thailand's Management Team regarding general management and Human Resources-related issues.
- Ensuring alignment with core policies originating from the Head Office in Iceland while maintaining liaison with the representative office in Vietnam.
- Skillfully preparing confidential materials for grievance-related and other personnel-focused meetings.
- Thoroughly reviewing and approving company expenses and transaction releases.
- Vigilantly monitoring the communication of Company policies, such as the Code of Conduct, and proactively resolving overarching issues.
- Food processing machinery distributor
- General Office Management
- Providing comprehensive oversight of all financial and administrative functions.
- Developing and upholding annual budgets, ensuring financial stability.
- Strategically organizing recreational activities tailored to specific occasions for staff engagement.
- Establishing and meticulously maintaining a streamlined filing system aligned with operational protocols and company guidelines, enhancing administrative efficiency.
- Ensuring vigilant control over petty cash and office supply inventory management.
- Serving as a mentor to the Representative Office in Vietnam, offering guidance in human resources, general management, and administration functions.
Adidas Sourcing Thailand
HR & Admin Coordinator
01.2005 - 01.2007
Adecco Rama IV Co., Ltd.
HR Services Specialist
01.2005 - 01.2007
National Nanotechnology Center
Planning & Policy Analyst
01.2002 - 01.2004
Education
Kasetsart University
M.Sc. from Industrial & Organizational Psychology
01.2015
Srinakharinwirot University
B.B.A from Marketing
01.1998
Skills
HRIS Implementation
References
REFERENCE UPON REQUEST
CAREER HIGHLIGHTS
- Developed the HR Business Continuity Plan for WWF Thailand during the COVID-19 pandemic.
- Led IKEA Bang Yai store’s first mass recruitment drive.
- Successfully implemented a part-time job fair, resulting in the hiring of over 267 staff.
- Designed the staff handbook for operations in both Thailand and Vietnam.
Timeline
Senior HR Manager
CPAXtra (Public) Co., Ltd.
10.2024 - Current
Senior HR Manager
Skechers (Thailand) Limited
03.2024 - 10.2024
Head of HR
Al-Futtaim Group – Gagan (Thailand) Ltd.
01.2022 - 02.2024
Head of People & Culture
WWF Thailand (International NGO)
10.2019 - 12.2021
Store HR Manager
IKANO (Thailand) Ltd. (IKEA Bang Yai)
09.2016 - 09.2019
People Manager - Business Partner
EK-CHAI DISTRIBUTION CO., LTD.
09.2014 - 09.2016
Office Manager cum HR
Marel Food Systems Limited
07.2007 - 08.2014
HR & Admin Coordinator
Adidas Sourcing Thailand
01.2005 - 01.2007
HR Services Specialist
Adecco Rama IV Co., Ltd.
01.2005 - 01.2007
Planning & Policy Analyst
National Nanotechnology Center
01.2002 - 01.2004
Srinakharinwirot University
B.B.A from Marketing
Kasetsart University
M.Sc. from Industrial & Organizational Psychology