Amnat Khachayut
Key Account Representative
Bangkok
Summary
To contribute to the success of the organization by helping achieve both sales and profit goals. I aim to continuously develop my expertise in Sales & Marketing across all distribution channels while enhancing my ability to manage and solve business challenges in both the short and long term, especially in today’s dynamic economic environment.
Overview
25
25
years of professional experience
7
7
years of post-secondary education
Work History
Domestic Sales Executive – Modern Trade, Agent, Drugstore Channels
Sahachol Food Supplies Co., Ltd.
07.2021 - Current
- Develop strategic plans to enhance sales performance across all distribution channels.
- Analyze and implement sales promotion campaigns to effectively drive sales growth.
- Plan promotional activities in target stores according to the marketing strategy.
- Monitor pricing and in-store promotional compliance to ensure alignment with plans.
- Analyze sales data to develop actionable sales strategies and improve channel efficiency.
- Supervise and support the implementation of promotional activities; resolve product-related issues with clients and retailers.
- Conduct customer visits to analyze sales trends, stock levels, and growth opportunities.
- Identify and implement process improvements to enhance sales and operational efficiency.
- Key Accounts Managed: Dry Food: BIG C, Villa Market; Chilled Food: MAKRO, BIG C, TOPS, AEON, UFM FUJI, DONKI, Villa Market, Go Wholesales, Foodland, SiamTaka, Mitsukoshi Depachika (One Bangkok); Herbal Tea (Export & Drugstore channel): Catherine
Service Center Manager
Yuma Autoparts & Services Co., Ltd.
09.2020 - 06.2021
- Managed operations for a premium car service center specializing in supercars and imported vehicles.
- Oversaw general maintenance, warranty claims, and repair services.
- Supervised and scheduled technicians according to service standards.
- Ensured smooth workflow and customer satisfaction throughout the service process.
Sales & Marketing Manager
Wildlifes (Thailand) Co., Ltd.
07.2005 - 07.2020
- Collaborated with executives to develop and execute short- and long-term sales and marketing plans.
- Managed budget planning and ensured alignment with business targets.
- Led and supervised both sales and marketing teams to achieve revenue goals.
- Focused on expanding the customer base and maintaining long-term relationships with existing clients.
- Participated in product development and identified new product opportunities relevant to the business.
- Developed competitive sales and marketing strategies for both online and offline channels.
Marketing Officer
Wildlifes (Thailand) Co., Ltd.
01.2002 - 06.2005
- Executed marketing campaigns and promotional activities as assigned.
- Evaluated the effectiveness of marketing campaigns and provided feedback.
- Collected and analyzed market and competitor data to support strategic decisions.
Regional Team Leader (Northern Region)
Motivation Asia Co., Ltd.
09.2000 - 12.2001
- Coordinated with Unilever distributors to select retail stores to join the Unilever Bonus Club program.
- Supervised a team of 7 field officers responsible for visiting stores in Northern Thailand.
- Ensured timely execution of visits and provided performance reports to the Project Manager.
Education
Bachelor of Social Sciences - Business Administration (Marketing)
Srinakharinwirot University
06.1998 - 05.2000
Higher Vocational Certificate (Diploma) - Business Administration (Marketing)
Rajamangala Institute of Technology, Bangkok Technical Campus
06.1996 - 03.1998
Vocational Certificate - Marketing
Nakhon Pathom Vocational College
05.1993 - 03.1996
Skills
- English Language: Basic (speaking, reading, and writing)
- Computer Skills: Proficient in Microsoft Office (Excel, Word, PowerPoint) ,
- Negotiation skill : Experience in MT & FMCG channel
Timeline
Domestic Sales Executive – Modern Trade, Agent, Drugstore Channels
Sahachol Food Supplies Co., Ltd.
07.2021 - Current
Service Center Manager
Yuma Autoparts & Services Co., Ltd.
09.2020 - 06.2021
Sales & Marketing Manager
Wildlifes (Thailand) Co., Ltd.
07.2005 - 07.2020
Marketing Officer
Wildlifes (Thailand) Co., Ltd.
01.2002 - 06.2005
Regional Team Leader (Northern Region)
Motivation Asia Co., Ltd.
09.2000 - 12.2001
Bachelor of Social Sciences - Business Administration (Marketing)
Srinakharinwirot University
06.1998 - 05.2000
Higher Vocational Certificate (Diploma) - Business Administration (Marketing)
Rajamangala Institute of Technology, Bangkok Technical Campus
06.1996 - 03.1998
Vocational Certificate - Marketing
Nakhon Pathom Vocational College
05.1993 - 03.1996
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