Alongkorn Liamsakul

• Managing performance and responsible new distributor model.
• Update performance, market situation and solution to management team
• Develop sales strategies, objective, and action plan of the responsible.
• To lead, training, coaching, manage and motivate team to achieve the company target and KPI.
• Develop partnership with customer to encourage a win-win relationship which resulting in the achievement of company and the customer category objectives.
• Planning and coordinate strategy, Demand forecast
• Manage all promotion & activities to maximize sales and in line with budget.
• Implement category management in planning which in line with company's direction.
• Leader GT team Power BI report development (Dashboard, Daily Sales)

Achievement: On process (New Distributor Model and E-ordering)

• Managing performance in Northeast, South region, and responsible new project One Team model.
• Planning and coordinate strategy, forecast, sales with Durbell (partner)
• Increase number of Water Agent in Northeast for new channel
• Develop Team and Action for new situation (new normal and market change)
• Develop sales strategies, objective, and action plan of the responsible region.
• Manage all promotion & activities to maximize sales and in line with budget.
• To lead, training, coaching, manage and motivate team to achieve the company target and KPI.
• Develop partnership with customer to encourage a win-win relationship which resulting in the achievement of company and the customer category objectives.
• Implement category management in planning which in line with company's direction
• Leader GT team Power BI Project development

Achievement: Sales growth in south and win in Water Agent project

• Identify sources of growth and Implement in each channel
• Focus and coaching Area sales manager and LMT for achieve Objective and development other skill
• Analysis market situation and find the way for improvement with team
• Develop sales strategies, objective, and action plan of the responsible region.
• Manage all promotion & activities to maximize sales and in line with budget.
• Develop partnership with customer to encourage a win-win relationship which resulting in the achievement of company and the customer category objectives.
• Implement category management in planning which in line with company's direction

Achievement: Sales growth and achieve target 3 years (Covid-19 issue in 2020 and growth market share in region)

• Develop sales strategies, objective and action plan of the responsible region.
• Manage all promotion & activities to maximize sales and in line with budget.
• To lead, training, coaching, manage and motivate team to achieve the company target and KPI.
• Develop partnership with customer to encourage a win-win relationship which resulting in the achievement of company and the customer category objectives.
• Implement category management in planning which in line with company's direction

Achievement: Distribution WTD growth 2 digit and growth market share in region

• Analyze and forecast for sales strategic planning and implementation
• Motivate and develop sales team.
• Monitor competitor product.
• Control and monitor there are not product damage and expiration in the customer’s shop.
• Support and promote sales growth through distributors, SKU distribution and new store opening.
• Control inventory in warehouse for keeping minimum and availability of stock, FIFO and shipment.
• Manage and emphasize KPI for distributors and sales team.
• Recruit team in distributor (sales team and administration).
• Present periodically and quarterly review with line manager and distributor to set action plan.

• Managed agents which increased sales volume (Retail Product) 50% in Y’2009.
• Penetrated new Product by initiating co-marketing program with customers.
• Expand the new agent to weak area.
• Developing operation process which reduced complexity of process.
• Monitoring marketing situation and prepare solutions to buffer.
• Strengthened agents through qualify seller program.
• Working with product development Team.
• Developed operation process which reduced complexity of process.
• Managed and controlled sale budget and achievement target of company.
• Project leader of electronic customer complaints (e-ccf)

Marketing Executive – Domestic Marketing Jan 2005 - Dec 2006

• Strategic marketing management and Consumer behavior analysis
• Coordinate between factories and HQ
• Control sugar Quota, department budget and ISO system
• Evaluate customer satisfaction and solve customer complaint
• Prepare the market environment analysis report and presentation

Marketing Executive – Domestic Marketing Aug 2003 - Dec 2004

• Create promotion plans, Sale Forecast and budget control
• Prepare the Modern Trade report and analyze the market
• Coordinate between the product develop department and a distribution