Alison Chams Muyard
Chief Digital Officer
Bangkok
Profil professionnel
Business-oriented and data-driven leader combining strategic thinking and operational execution. As an eCommerce Director with a deep passion for user experience (UX), I have a proven track record of building and optimizing digital ecosystems that prioritize customer satisfaction and business growth. With over 13 years of experience, my focus is on delivering seamless, intuitive, and high-converting online shopping experiences that cater to modern consumers.
Vue d'ensemble
2024
2024
years of professional experience
5
5
years of post-secondary education
Expérience professionnelle
eCommerce and Omnichannel executive VP
Central Retail
Bangkok
08.2023 - Actuel
- Develop the global digital vision and strategy for Central Retail, maintain our top positioning in Thailand against key competitors
- Align user experience with local standards while importing new international brands to sell as our key value proposition
- Launch omnichannel initiatives to leverage our 74 stores as fulfillment centers
Chief Digital Officer
Galeries Lafayette
Paris
02.2017 - 05.2021
- Direct Management of 80 persons
- Develop the global digital vision and strategy for Galeries Lafayette, manage the P&L and ensure brand experience in line with brand experience
- Manage and lead all aspects of : performance customer acquisition, digital marketing campaigns, eMerchandising strategy, web analytics, UX experience, social communications and omnichannel initiatives
Advisory board member
Target2Sell & Content Square
Chief eCommerce Officer
La Poste
Paris-Bordeaux
05.2022 - 07.2023
Within the Mail and Parcel Services Division:
- Strategy Definition: Developing the vision and positioning of La Poste in the eCommerce Middle-Market segment, with a focus on differentiation and competitiveness.
- Operational Roadmap Deployment: Implementing a strategic roadmap for two innovative digital products based on Artificial Intelligence and Big Data to enhance La Poste's competitive performance.
- President Mavillemonshopping.fr : first market place in France with +20 000 merchants specializing in food, handmade, vintage, and craft items
Chief omnichannel Officer
CAMAIEU
Paris-Lille
07.2013 - 02.2017
- Starting as a consultant to revamp eCommerce platform and launch CRM programs
- Launching and managing the new CMS, eMerchandising and AB testing tools
- Launching new international eCommerce websites for Italy, Poland and .COM
Formation
Management Master - Lafayette Leadership
ESCP Europe
01.2018 - 01.2019
Master 2 - Management
SKEMA BUSINESS SCHOOL
01.2007 - 01.2011
Compétences
- Microsoft Office
- Magento, Hybris, Shopify, Adobe, Mirakl
- Soft skills: Flexibility, Adaptability, Leadership, Collaboration
Informations complémentaires
- Ski (competition level)
- Trail and Mountain Bike
- Traveling all over the world
Personnalisé
- Ski
- Dance
- Travels
Langues
French
English
Spanish
Frise chronologique
eCommerce and Omnichannel executive VP
Central Retail
08.2023 - Actuel
Chief eCommerce Officer
La Poste
05.2022 - 07.2023
Management Master - Lafayette Leadership
ESCP Europe
01.2018 - 01.2019
Chief Digital Officer
Galeries Lafayette
02.2017 - 05.2021
Chief omnichannel Officer
CAMAIEU
07.2013 - 02.2017
Master 2 - Management
SKEMA BUSINESS SCHOOL
01.2007 - 01.2011
Advisory board member
Target2Sell & Content Square
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