Ali Abusalah

• Managed the GTN (Gross to Net) budget, overseeing trade spend, promotions, and discount allocations to optimize profitability.
• Handling a team of 1 Trade Marketing Supervisor , 2 Trade Marketing Coordinators & 70-100 Merchandiser.
• Conducted comprehensive market research to identify

emerging trends and competitive insights for informed decision making.

• Develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
• Reviewed sales forecasts to anticipate inventory needs accurately, avoiding stockouts or excess inventory costs.
• Devised product pricing strategies and trade marketing investments to support growth.
• Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
• Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
• Worked with local & international Marketing Agencies to develop point of sale materials.

• Reviewed sales forecasts to anticipate inventory needs accurately, avoiding stockouts or excess inventory costs.
• Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
• Measured marketing program effectiveness via regular monitoring of KPIs.
• Expanded distribution channels by successfully negotiating agreements with new retail partners.
• Coordinated efforts between marketing, logistics, finance, and other departments to ensure seamless execution of programs and initiatives.
• Delivered impactful presentations to secure buy-in from key stakeholders on proposed trade marketing initiatives.

• Implemented effective merchandising guidelines, ensuring consistent brand presentation & perfect store across all retail touchpoints.
• Enhanced brand visibility by designing and executing trade marketing campaigns for key product lines.
• Fostered collaborative relationships between sales team members and key account managers to align efforts toward shared objectives in driving business growth.
• Streamlined inventory management, implementing efficient ordering processes to minimize stockouts and overstock situations.
• Created a strong competitive advantage by analyzing market trends and developing tailored trade marketing plans for each channel segment.
• Increased sales volume with innovative in-store promotions and strategic product displays.

• Developed engaging sales tools and collateral materials to support retailer efforts in promoting the brand and driving consumer interest.
• Drove business growth by identifying new distribution channels and expanding the company''s retail network.
• Enhanced brand visibility by designing and executing trade marketing campaigns for HORECA channel.
• Raised brand awareness by organizing impactful trade shows, exhibitions, and consumer events.
• Gathered valuable market insights through regular retail audits, enabling informed decision-making on promotional strategies.
• Developed successful partnerships by collaborating with retailers to maximize brand exposure and drive sales growth.

• Increased sales revenue by developing and implementing effective sales strategies.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
• Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
• Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
• Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
• Handled 12% weight of business of the coops channel with a team of 3 sales representatives & 15 merchandisers.

• Managed a territory of 4 coops with a team of 5 merchandisers.
• Ensured the implementation of fundamentals across my territory
• Increased market penetration with introduction of innovative NPIs.
• Developed tailored solutions in response to unique customer needs, increasing sales.
• Generated additional sales opportunities with upselling and cross-selling techniques.
• Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.

• Expanded customer base through cold calling, networking, and relationship building.
• Increased sales revenue by identifying and targeting high-potential accounts.
• Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
• Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.