Summary
Overview
Work History
Education
Skills
Timeline
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Strotmann (née Burger) Alexandra Julia Isabella

SPA MANAGER
Hua Hin

Summary

Open-minded and dynamic Manager with a strong customer focus and a collaborative management style. I stand for motivating teams, fostering a positive work culture, and driving sustainable growth through targeted client engagement and tailored service concepts.

I take a solution-oriented approach, streamline processes effectively, and turn challenges into concrete results. By combining hands-on involvement with strategic thinking, I ensure consistent quality and high levels of customer satisfaction.

With a proven track record in leading cross-functional teams, I develop effective solutions and adapt quickly to changing market demands. I’m driven by a desire to create value through excellent service, clear communication, and genuine team spirit.

I thrive in people-centered environments, bringing energy, empathy, and structure to every project. My goal is to inspire, empower, and lead teams toward shared success.

Overview

21
21
years of professional experience
3
3
Languages

Work History

Spa Manager

FLOAT Wellness GmbH
05.2018 - 04.2024
  • Trained and mentored staff members to achieve optimal performance levels and maintain high standards of service.
  • Managed activities related to staff training, treatment procedures, inventory management and marketing.
  • Utilized print and digital marketing to attract new clients.
  • Established a welcoming atmosphere for guests through exceptional customer service interactions from arrival to departure.

CEO and SPA Manager

Sassa B. Day Spa GmbH
12.2014 - 04.2018
  • Successfully founded and managed my own spa.
  • Responsible for developing and implementing business strategies.
  • Led and trained a team of up to 10 employees.
  • Ensured high customer satisfaction through excellent service.
  • Managed finances, marketing, and operational processes.
  • Introduced innovative wellness offerings to enhance appeal.
  • Made the strategic decision to close the business due to staffing challenges and economic considerations.

Territory Sales Manager

Pacific Direct Cosmetics (now ADA Cosmetics)
01.2014 - 06.2014
  • Built and nurtured strong customer connections through consistent face-to-face engagement and tailored service.
  • Targeted prospects in other territories through careful research of competitor products, services, and trends.
  • Managed sales pipeline effectively by prioritizing high-potential prospects while keeping track of potential opportunities at various stages of development.
  • Maintained a deep understanding of industry trends, enabling informed decisions on sales strategies and product offerings.

Managing Director - DOVE SPA /licensed by Unilever

Unilever Deutschland GmbH
12.2008 - 06.2013
  • Operated, managed and established the full business scope of a high-end city Spa under the DOVE brand, including staffing, service quality, client retention and brand alignment in collaboration with Unilever. I operated two locations: Hamburg and St. Peter Ording.
  • Delivered consistent revenue growth through successful positioning the brand and increasing customer satisfaction.
  • Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Unilever UK discontinued all Dove Spa operations as part of a global brand restructuring strategy

Spa Manager

Victor´s Residenz Hotel Schloss Berg (5 Star Category)
07.2004 - 02.2009
  • Spa Manager (Apr 2006 - Sep 2009)
  • Maximized efficiency through time management and staff supervision to boost productivity.
  • Trained and mentored staff members to achieve optimal performance levels and maintain high standards of service.
  • Monitored industry trends, incorporating innovative techniques into existing service offerings when appropriate.
  • Coached employees on upselling techniques, resulting in higher average ticket sales per guest visit.
  • Improved staff skill sets with ongoing education on latest spa techniques, ensuring top-tier service provision.
  • Enhanced team performance with regular motivational meetings and constructive feedback, leading to more cohesive and efficient team.
  • Resolved client complaints with empathy and professionalism, maintaining high standards of customer service.
  • Assistant Spa Manager (Feb 2006 - Apr 2006)
  • Managed expenses and controlled costs through proper salon budget development and monitoring.
  • Implemented stringent hygiene protocols, ensuring highest industry standards and client confidence.
  • Enhanced customer satisfaction by implementing innovative spa services and treatments.
  • Managed inventory control, reducing waste and lowering product costs.
  • Licensed Cosmetologist (July 2004 - Feb 2006)
  • Created customized treatment plans for clients based on their individual needs and preferences.
  • Greeted spa guests warmly to create positive first impression of establishment.

Licensed Cosmetologist

"Beauty and More" - Day Spa
09.2003 - 07.2004
  • first full-time position offered directly by the school principal, based on outstanding academic performance and graduating top of class.
  • Delivered professional beauty treatments and gained early hands-on experience in high-quality customer care.
  • Attended regular trainings and workshops to maintain cosmetology license and stay current on technique and skills.
  • Stayed up-to-date on current trends and techniques in cosmetology, incorporating them into daily practices.
  • Booked appointments, answered phones, greeted clients, handled payments, and created client service tickets.

Education

Private Beauty And Cosmetology College
Frankfurt, Germany
09-2003

High School Diploma -

Wirtschaftsgymnasium
Saarbrücken, Germany
06-2002

Skills

Customer feedback analysis

Staff management

Budget planning

Employee coaching

Performance evaluations

Problem-solving abilities

Pricing strategy

Customer relationship management

Strategic planning

Quality control

Business development

Staff training

Financial planning

Hiring procedures

Timeline

Spa Manager

FLOAT Wellness GmbH
05.2018 - 04.2024

CEO and SPA Manager

Sassa B. Day Spa GmbH
12.2014 - 04.2018

Territory Sales Manager

Pacific Direct Cosmetics (now ADA Cosmetics)
01.2014 - 06.2014

Managing Director - DOVE SPA /licensed by Unilever

Unilever Deutschland GmbH
12.2008 - 06.2013

Spa Manager

Victor´s Residenz Hotel Schloss Berg (5 Star Category)
07.2004 - 02.2009

Licensed Cosmetologist

"Beauty and More" - Day Spa
09.2003 - 07.2004

Private Beauty And Cosmetology College

High School Diploma -

Wirtschaftsgymnasium
Strotmann (née Burger) Alexandra Julia Isabella SPA MANAGER