Akkaphon Hanrin
Khon Kaen, Thailand,10
Summary
Resourceful Sales Product Specialist known for high productivity and efficient task completion. Possess specialized skills in market analysis, product development lifecycle management, and customer engagement strategies. Excel in communication, teamwork, and adaptability, using these soft skills to drive product success and foster collaborative environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Product Specialist/Direct Sales/Sales Executive
ESCO Lifesciences (Thailand) Co.,Ltd
Bangkok
12.2020 - Current
- Executed multiple roles combining varied skill sets to meet sales objectives in assigned territories.
- Established and strengthened connections with key accounts, driving growth to 142 in 2024 from 54 in 2021. Also, expand the customer base to 778 in 2024 from 144 in 2021, through strategic account management.
- Achieved a 411% increase in direct channel sales revenue within the first year (7M THB vs. 1.7M THB; 2021 vs. 2020) and boosted direct channel sales revenue by 132% in the second year (9.3M THB vs. 7M THB; 2022 vs. 2021).
- Devised and implemented strategic plans to revitalize dormant opportunities, securing a 1.05 M THB revenue growth for ESCO.
- Generated 24% of the annual sales target in 2025 by closing deals worth 2.5 million THB for ESCO isolators.
Product Specialist & Direct Sales
Becton Dickinson (Thailand) Co., Ltd
BangKok
10.2017 - 12.2019
- Engaged in consultative sales to ensure continued patronage and accurate resource forecasting. Also prepared reports on sales figures, competitor activities, and customer feedback.
- Achieved minimum annual revenue impact of 5 million THB by optimizing product positioning and enabling Maldi-ToF utilization at a leading healthcare facility.
- Achieved at least 2M THB in additional yearly revenue through effective negotiation of a long-term rental agreement with modified sales success rates.
- Secured 2.2 million THB funding and generated annual revenue of at least 0.3 million THB from MGIT implementation at Srinagarind hospital.
Area Sales Executive
Astromed Co., Ltd
Khon Kaen
01.2017 - 09.2017
- Directed market entry for hemoperfusion and dialysates offerings across three northeastern provinces.
- Surpassed revenue expectations by implementing a high-impact marketing strategy (3M THB vs 0.15M THB annual target).
Sales Executive
Biomedia (Thailand) Co., Ltd
North-East
04.2013 - 03.2015
- Maintained 100% customer retention by employing strategic relationship-building techniques.
- Applied Pareto Principle to achieve long-term contract agreements with half of the targeted accounts.
- Optimized repeat-order processes by leveraging advanced upselling techniques for streamlined contractions.
Sales Executive
Gibthai Co., Ltd
Khon Kaen
01.2013 - 12.2013
- Assigned to recover customer in lower Northeast area.
- Facilitated the creation of a future pipeline worth 12 million THB through effective customer relationship management.
- Demonstrated exceptional growth in sales, reaching 4M THB and increasing by 285%.
Education
Master of Science - Medical Microbiology
Khon Kaen University
Khon Kaen05.2012
Bachelor of Science - Medical Technology
Khon Kaen University
Khon Kaen05.2007
Skills
Sales & Product specialist skills
- Sales strategy development, sales presentations, decision-making, problem-solving, presentation design, product documentation creation, product positioning, regulatory compliance, multi-tasking, sales strategies, need analysis, consultative selling, account retension, sales funnel management, effective negotiation, territory management, trend forecasting, opportunities identification, contract negotiation, customer training, qualifying leads, product demonstration, etc
Marketing skills
- Customer research, Strategic planning, Customer demographics understanding, Branding, Market trends, market forecasting, competitive product review
Service engineer skills
- Measurement techniques, appropriate tool selection, design planning, suggestive selling, schematic drawing
Computer
- MS Office suite, bioinformatics, cybersecurity, visual communication, information retrieval, high-performance computing, troubleshooting skills, computer graphics
Certification
- Certification of medical technologist, #11643, 10/01/23, 10/01/27, The medical technology council
- Membership Association of Medical Technologist of Thailand, #AMTT107913, 08/01/24, The Association of Medical Technologist of Thailand
Projects
1. Implementation of blood labeling negative pressure isolators with a cumulative value of 20 million THB in Surin and Srinagarind hospitals, Project period: 2025-2027.
2. Expand ESCO isolators to a community hospital with an aggregate value of approximately 6 million THB; project period: 2025-2026.
Languages
Thai
First Language
English
Intermediate (B1)
B1
Laos
Upper Intermediate (B2)
B2
Affiliations
- Writing, Reading, Drawing, Tinkering, learn something new
- Driving to someplace to explore new things
References
References available upon request.
Timeline
Product Specialist/Direct Sales/Sales Executive
ESCO Lifesciences (Thailand) Co.,Ltd
12.2020 - Current
Product Specialist & Direct Sales
Becton Dickinson (Thailand) Co., Ltd
10.2017 - 12.2019
Area Sales Executive
Astromed Co., Ltd
01.2017 - 09.2017
Sales Executive
Biomedia (Thailand) Co., Ltd
04.2013 - 03.2015
Sales Executive
Gibthai Co., Ltd
01.2013 - 12.2013
- Certification of medical technologist, #11643, 10/01/23, 10/01/27, The medical technology council
- Membership Association of Medical Technologist of Thailand, #AMTT107913, 08/01/24, The Association of Medical Technologist of Thailand
Master of Science - Medical Microbiology
Khon Kaen University
Bachelor of Science - Medical Technology
Khon Kaen University
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