Ahmed Mir
Entrepreneurial Leader
Chiang Mai
Summary
A results-driven entrepreneurial professional with 5 years of business building experience and 6.5 years at Amazon. Skilled in strategic execution, category management, partnerships, product planning, and team leadership.
Overview
12
12
years of professional experience
Work History
Founder
Centerpoint Media
05.2019 - 07.2024
- Built a digital media business generating over $1 million in annual profit within 24 months.
- Scaled multiple websites to over 1 million monthly unique visitors through SEO strategies.
- Systematically automated processes and reduced headcount to achieve a net profit margin exceeding 85%.
- Successfully ranked websites in competitive U.S. verticals, including the CBD (Hemp) industry, entirely bootstrapped.
Senior Vendor Manager (UK Lead) - Home Innovation Program
Amazon.co.uk
3 2017 - 2 2019
- UK lead (promoted in role October 2017) managing a team of eight in a Pan-EU program
- Defining and executing a strategy to develop Amazon as the retailer of choice for Home and Furniture across Europe
- Identifying, negotiating and managing vendor relationships
- Improved GMV by 20% YoY and net profit margins by 4% YoY
- Influencing EU tech roadmaps and coordinating product launches with cross functional teams (engineering, product, search, marketing, dropship operations, vendor management) to improve CX across the funnel (assortment, customer engagement, cross border logistics and delivery/returns experience)
- Inventing processes in order to offshore or automate and scale
- Developing business and project plans for the launch of new features, incorporating merchandising and pricing strategies
- Including the EU launch of Amazon Discover (customer facing machine learning image recognition tool).
Business Development, Global Vendor Management
Amazon.co.uk
02.2016 - 02.2017
- Engaging with C-level executives to develop and manage strategic global vendor relationships across all product categories
- Launching brands across Amazon internationally (cross border) within marketplace and retail
- Negotiating new business contracts and associated launch marketing investment(s)
- Providing global retail insights and partnering with internal teams to facilitate international expansion
- With a primary focus on APAC and new markets
- Strategising the most efficient mode of (brand) new market entry (B2B2C VS B2C VS B2B, free trade zones, direct import, U turns or local distribution)
- Management of regulatory requirements for import and resale per market (including import duties and resale VAT: country and state specific, regulatory certifications for import)
- Developed and launched a new omni-channel mobile phone(s) import strategy on behalf of Amazon India (Amazon.in)
- Increasing mobile import revenues by 800% ($MM) YoY and adding offline distribution within tier 1 and 2 cities for new brands entering India via Amazon Business.
Vendor Manager, Mobile Hardware UK
Amazon.co.uk
11.2013 - 02.2016
- Promoted in role April 2015
- Management and development of vendor relationships
- Including selection, revenue, pricing, and P&L ownership for the mobile hardware category on Amazon.co.uk
- Pan EU new business development lead
- Managing new business across 5 countries within mobile hardware (£MM per annum)
- South East Asia (mobile hardware) subject matter expert for Amazon EU5 (DE, UK, FR, ES, IT)
- Awarded 'Just Do It' award for Black Friday 2014 preparation and delivery (+200% revenue YoY); given to less than 1% of the global workforce since the launch of Amazon.
Financial Analyst
Amazon.co.uk
09.2012 - 11.2013
- Providing senior management with clear insights into vendor trends and risks
- Including regular metrics diving deep into price and quantity variances in key product groups
- Supporting acquisition integration across Amazon EU, including forecasting and KPI analysis
- Identifying opportunities for process improvements through Six Sigma.
Education
Master of Science - Finance & Investment
University of Nottingham
Nottingham, United Kingdom09.2012
Bachelor of Science - Economics
University of Essex
Colchester, United Kingdom07.2011
Skills
Partnerships
Influencing Without Authority
Stakeholder Management
Strategic negotiation
Relationship Management
Dealing with ambiguity
Websites
Languages
English
Beginner
A1
Hindi
Upper intermediate
B2
Urdu
Upper intermediate
B2
Timeline
Founder
Centerpoint Media
05.2019 - 07.2024
Business Development, Global Vendor Management
Amazon.co.uk
02.2016 - 02.2017
Vendor Manager, Mobile Hardware UK
Amazon.co.uk
11.2013 - 02.2016
Financial Analyst
Amazon.co.uk
09.2012 - 11.2013
Senior Vendor Manager (UK Lead) - Home Innovation Program
Amazon.co.uk
3 2017 - 2 2019
Master of Science - Finance & Investment
University of Nottingham
Bachelor of Science - Economics
University of Essex
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