MS Office
Nawamon Sirivarothakul
Executive Assistant, Supply Chain Management, Marketing Communication
Prakanong,Bangkok
Summary
A dedicated employee with over 10+ years of experience in several business functions, talented in developing and implementing successful strategies to achieve company's goal. Skilled in working under pressure and adapting to new situations and challenges utilizing consistent and organized practices to best enhance the organization. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
31
31
years of professional experience
13
13
years of post-secondary education
1
1
Language
Work History
Senior Marketing Communications Manager
Italthai Hospitality Company Limited
Huaykwang, Bangkok
09.2021 - Current
- Plan, established, initiated and optimized marketing strategies for TWG Tea Salon & Boutique and HORECA business based on company targets, product specifications (TWG Tea, Ogeu Mineral Water, Wine, AC Fresh Fruit Juice, Bakery), market data and budget factors.
- Aligned activities with company goal by coordinating marketing, sales, supply chain, and related parties.
- Directed new project to launch "Italthai Cellar" through conceptual planning, schedule management and final implementation.
- Created and designed marketing collaterals to drive campaigns.
- Coordinated with agency to conducted trials and tests of marketing channels such as LazMall, Shopee and social media and fresh content creation.
- Analyzed and evaluated campaign performances and conduct reports to executives.
Executive Assistant to the Chief Executive Officer
Italthai Hospitality Company Limited
Huaykwang, Bangkok
01.2012 - Current
- Provided general administrative support & performed office duties including produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team productivity.
- Review and analyzed incoming memos, emails, and other correspondence submissions, sorted responded and distributed them to facilitate communication and enhance business processes.
- Managed complex calendar scheduling with focus on proper allocation of executive availability.
Supply Chain Manager
Italthai Hospitality Company Limited
Huaykwang, Bangkok
01.2015 - 08.2021
- Planed and implemented the overall supply chain strategy for Beverages (Teas, Wines, Mineral Water, etc.)
- Worked with finance, sales, and manufacturing team to determine best vendors, distributors, agents
- Collaborated with Sales, Warehouse and Operations, and Customer Service teams
- Built and maintained good relationships with vendors, government sectors and related parties
- Implemented & followed all imported rules, regulations and procedure for imported products i.e. TWG Teas,
Wines, Mineral Water (Ogeu) - Coordinated and applied all required documents to follow rules and regulations i.e. FDA, Ministry of Commerce
- Provided constructive feedback to all related functions, Suggested solutions for process improvements, Identified process bottleneck and implement solutions in a timely manner
Business Analyst & Coordinator (Travel Retail)
Italthai Industrial (Moet Hennessy)
Huaykwang, Bangkok
04.2011 - 12.2019
- As representative for Thailand Travel Retail Market - Budgeted, planned, forecasted order and monitored sales performance for existing and new products of Moet Hennessy (Cognac, Malt Whisky, Wine and Champagne) for Key clients - King Power and Thai Airways
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations for Key Account Directors
- Performed competitor bench-marking analysis to identify manufacturing savings opportunities and potential product enhancements.
- Evaluated trends to understand competitive environments and assess current strategies.
Marketing & Logistics Manager (TWG Tea Thailand)
Italthai Hospitality Company Limited
Huaykwang, Bangkok
07.2012 - 01.2015
- Created Strategic Marketing Plan for TWG Tea Thailand
- Assisted, conducted and utilized marketing research results to apply with the marketing program for Tea Business in Thailand
- Seek, negotiated, managed to partner with right distribution channels that fits with TWG Tea brand positioning
i.e. The Emporium, Siam Paragon, Icon Siam - Consolidated all reports and data, analyzed and generated monthly performance presentation for board meeting
- Set up price structure
- Managed, Planned, Forecasted, and Purchased products and utilities for TWG Tea sales and services
Strategic Planner, Marketing Communication
C. P. All Public Company LIMITED
Bangrak, Bangkok
01.2010 - 03.2011
- Developed marketing communication plans for Promotion Campaign (Stamp 7)
- Composed special project proposal for new product launching campaign
- Coordinated between Product Line manager and Suppliers/Advertising Agency
- Analyzed and reviewed Promotion performance Quarterly Report
- Promoted corporate image via social network
- Developed Punyapiwat Institute Communication Plan
Assistant to Strategic Planning Manager
C. P. All Public Company LIMITED
Bangrak, Bangkok
01.2009 - 01.2010
- Planned corporate image development for 7-Eleven and CP All brand
- 7-Eleven Private Brand Project Leader and Coordinator
- Managed and set up Annual Marketing Workshop for developing 2010 Marketing
- Designed initiative proposals under the specific requirements (To enhance Convenience Food Store Image)
- Created 2010 Marketing plan for Book Smile Brand under theme Entertainment @ Home
- Developed a consumer behavior research brief
- Managed and set up both internal and external meeting and conferences
- Key contact person between Product Line Manager and Marketing Support Division
Event Officer
C. P. All Public Company LIMITED
Bangrak, Bangkok
05.2008 - 01.2009
- Developed below the line marketing proposal (Road show, Mini Concert, etc.)
- Coordinated and managed internal event for 7-Eleven
- Managed road show launching and promoting new product campaign
Creative Trainee
McCann World Group Thailand
Bangrak, Bangkok
04.2006 - 06.2006
- Developed Story Board for “Cornetto Choco Disc Lover”, “Dentine white”
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours; night, weekend, and holiday shifts.
Education
M.D. - General Management (international Program)
Mahidol College of Management
Bangkok, Thailand 01.2016 - 12.2017
Bachelor of Arts - Communication Management (international Program)
Chulalongkorn University
Bangkok, Thailand 01.2004 - 12.2007
High School Diploma -
Patumwan Demonstration School
Bangkok, Thailand 01.1999 - 12.2004
Exchange Student Program (Grade 11) -
Academy of Richmond County High School
Georgia, USA 01.2002 - 01.2003
Skills
Advanced MS Office Suite
Verbal and written communication
Corporate Communications
International purchasing
Supply Chain Management
Marketing Strategies
Software
Illustrator
Timeline
Senior Marketing Communications Manager
Italthai Hospitality Company Limited
09.2021 - Current
M.D. - General Management (international Program)
Mahidol College of Management
01.2016 - 12.2017
Supply Chain Manager
Italthai Hospitality Company Limited
01.2015 - 08.2021
Marketing & Logistics Manager (TWG Tea Thailand)
Italthai Hospitality Company Limited
07.2012 - 01.2015
Executive Assistant to the Chief Executive Officer
Italthai Hospitality Company Limited
01.2012 - Current
Business Analyst & Coordinator (Travel Retail)
Italthai Industrial (Moet Hennessy)
04.2011 - 12.2019
Strategic Planner, Marketing Communication
C. P. All Public Company LIMITED
01.2010 - 03.2011
Assistant to Strategic Planning Manager
C. P. All Public Company LIMITED
01.2009 - 01.2010
Event Officer
C. P. All Public Company LIMITED
05.2008 - 01.2009
Creative Trainee
McCann World Group Thailand
04.2006 - 06.2006
Bachelor of Arts - Communication Management (international Program)
Chulalongkorn University
01.2004 - 12.2007
Exchange Student Program (Grade 11) -
Academy of Richmond County High School
01.2002 - 01.2003
High School Diploma -
Patumwan Demonstration School
01.1999 - 12.2004