ITTHIPHON INTARAPANYA

• Overall Work Scope
• Work with Brand Marketing to ensure accurate translation of brand growth drivers.
• Work with Sales Teams to provide tools that address market gaps with opportunities.
• Work with Revenue Management to develop strategic guidelines into support planning and execution.
• Work with key stakeholders to develop, implement and report on marketing campaigns, from acquisition to retention.
• Plan and Drive New Acquisition on both B2B/B2C segment to achieve business target:
• Monitor market situations, industry market and analyze data to obtain consumer insights for identify market opportunities.
• Develop monthly propositions to create quality and loyalty clients.
• Monitor point of sales and products visibility in all sales channels.
• Marketing & Communication support all sales channels.
• Initiate marketing strategies to drive sales.
• Manage marketing campaigns and activities or events to support products include with above the line and below the line (IMC Plan).
• Monitor daily campaign performance.
• Oversee Sales & Product Training included products, contents, promotions, and process.
• Ensure that all brands achieve marketing targets with budget management.
• New Projects & Campaigns exercise
• Drive new Sales Channels (mobile application, B2B portal).
• Make good relationship with partners to support new acquisition, sales, and retention campaigns.
• Make proposal to partners to support both new acquisitions, sales generation, and retention campaigns with Premiums, Merchandising and Activities.

Market Study and Analysis

• Led team of 3 Marketing Executive for new market study to expand network.
• Worked closely with related function to conclude study and analysis for project execution.
• Provided feasibility study on new potential destinations.
• Executed market analysis, customer analysis and competitive analysis for upper Management
• Organized field trip to potential market for study, arrange meeting and feedback gathering with local Government, Airport Authority, Tourism Authority, and Private sectors.

Marketing Campaign Management

• Planned and carried out marketing events / campaigns and trade show appearances.
• Worked with agency to complete projects according to schedule and specifications.
• Worked with communications team to drive promotion of company programs, initiatives, guiding principles and mission.
• Managed campaign collateral across diverse business segments, product lines and markets.
• Exercised plan and execute on digital marketing (social media, SEO, SEM, EDM, google ads)

• Developed relationship with online and offline partners together with analyzed and feedback sales monthly performance.
• Supervised assigned account to ensure achievement on revenue target.
• Identified client needs, pain-point, analyzed and proposed countermeasure.
• Developed sales and marketing strategy for assigned accounts to assure airlines competitiveness compared to competitors.
• Introduced and drive revenue on new products
• Managed and built company's relationship with traditional and modern trade to meet company's sale and distribution objectives
• Proposed Quotations and participated in bidding process for each project
• Proposed effective sales scheme or campaign to keep product competitiveness

• Achieved sales targets through promoting products and services to existing and potential customers in assigned customer database
• Maintained business relations with clients for fostering profitable sales
• Coordinated with internal departments to provide excellent services to customers
• Assisted sales campaigns, promotion, seminar, and marketing campaign activities
• Presented sales performance and sales call report to Area Manager
• Proposed quotation, presenting and closing sales for any assigned project
• Prepared weekly sales call plan and executed Field sales visit.

• Contacted businesses via cold calling average 30 per days to offer services relevant to industries or niches in assigned territory.
• Set up appointments with interested customers to Field Sales according to schedule availability.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
• Opened new accounts and documented personal, demographic and payment information in system.