Cholakorn Chantraprasit
Experienced Sales & Marketing Professional
Bangkok
Summary
Successful record of sales and sales management achievement over 50 projects, sales professional with 10 + years of experience in providing expertise in strategic lead generation, effective liaising, enterprise sales strategy, building sales teams to reach performance goals diverse sectors. Customer-oriented focused on increasing revenues and expanding margin. Adaptive and deadline-oriented executes and completes projects in high-stress environments. Leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen. Experienced in reviewing financial documents and digital records
Sales professional with solid background in managing high-performing sales teams and driving revenue growth. Known for strong focus on team collaboration and delivering results, with reliable and adaptable approach to changing market demands. Proficient in strategic planning, client relationship management, and sales strategy development, ensuring success and growth in competitive environments.
Overview
29
29
years of professional experience
3
3
years of post-secondary education
Work History
Sales Manager Building Technology
Rehau Ltd.
Bangkok
06.2024 - Current
- Develop new market for PEX pipe In Thailand and SEAP (Plumbing System & Water Treatment) through distributorship and direct sales.
- Implement and building up brand image and awareness in the market to explore market shares in Thailand amongst European, American, and Thai brands.
- Enhance cold and hot water pipe structure through PEX to the Thai market and wastewater treatments pipes through Ruapiano and Raubioxon.
- Explore the possibility of niche commercial, government, private enterprise projects in Thailand through market survey and sales channel to build sales for Rehau Thailand.
- Analyze pros and cons in the market to set pricing, promotional, preferable products brand (REHAU) in the market and SEAP.
- Pivoting opportunities merging market Myanmar, Cambodia and Laos.
National Sales Manager Water Treatment8
Seko Fluid Control Thailand CO. Ltd
Bangkok
01.2022 - 12.2023
- Grew revenue 2-3% and expanded client base by 5% with effective sales support and coordinated sales for new and existing items and services.
- Cemented new client relationships by addressing individual clients' requirements and preferences elevated team productivity using practical training and motivational strategies by 10 % 4th quarter 2022.
- Boosted interest in company offerings through promotional events and initiatives.
- Managed national sales programs, supervised 8 sales representatives and evaluated KPIs for promotional opportunities.
- Managed national sales programs, supervised 8 sales representatives and evaluated KPIs for promotional opportunities.
National Sales Manager
Cormix International Co., Ltd
Bangkok
01.2022 - 06.2022
- Accelerated developing and planning, targets by building, directing and motivating high-performing sales team up to in 2nd quarter adjusted selling prices by monitoring costs, competition and supply and demand.
- Enhanced sales and processes to achieve sales objectives and related metrics by 2-4%.
- Analyzed budgets, quotas and regional territories for team members to drive consistent growth, performed responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Achievements: Approved vendor in second quarter of 2022 MRT purple line, vendor to Thai Oil cooling tower yearly project over 10 MTB, won bore piling project Double Track rail line with SRT.
- Customers: Italian Thai Development, Simo Thai, Ch Karnchang, Thai Oil, Unique Engineering.
Sales Manager
Tadano Italthai Co., Ltd
Bangkok
01.2013 - 12.2021
- Sales growth 10% each year and solid market rankings in Thai market.
- Accomplished sales of achieve revenue targets, sold over 200MTB, exceeding sales for 8 years, directed and enhanced relationships key accounts, B2B, B2C aimed market growth by 4%.
- Developed solutions and shared objectives and sales target 280 units, optimized sales and achieved forecasting, budgets, P&L, optimizing product turns 10-20 % each year progress report direct to COO & CEO.
- Achievements: Sales team accomplished budget at 200-300 MTB, sales target each sale at 60-80 units per year (estimated sales budget at 42-45 MTB per salesman) from 2015-2021.
- Developed strategies and operations plan for major sub dealers' direct targets sales of 50-60 units per year from 2015-2021 new sales channel increasing new sales 5-10 % each year in each segment from 2015-2021.
- 2014-2021 to build up a solid platform to sales and operation budget, goals and up new sales businesses 2-3 % per year base on B2B sales and sub dealers' sales.
- Implemented training course for product development build up a strong knowledgeable sales team, maintain a solid sales report for management on monthly basis.
- Customers: Italian Thai Development, Sino Thai, Ch Karnchang, Unique Engineering.
Sales Manager
Mass Supply Service Co., Ltd
Bangkok
01.2011 - 12.2013
- Directed and cultivated solid business relationships with new or existing customers performance against goals and appropriate development plans, accomplished cost-saving initiatives to reduce losses and profit margin 5%.
- Achievements: Targeted sales market for water, hygiene, prevention solution and services for small scale retail stores 2-3 MTB.
- Speared head sales team month target 3MTB, segment through B2B.
- Modern trade, hotels, growth 3-4 % quarterly.
- Growth new sales at 2 % each quarter, improved solid product development training.
- Customers: Tesco Lotus, Big C, 7-11, Family Mart, Restaurants, Hotels.
Products Sales Manager
International Piping Product UK
Bangkok
01.2009 - 12.2011
- Accomplished sales management strategic planning, action plans, target sales number, customer portfolio and create new opportunities to grow sales 200 MTB in 2011.
- Aimed at 40 projects yearly, sales potential and market conditions for organization's products produced deals from middle to top management, growth team revenue by 5 %, secured strong negotiation skills close tough deals.
- Achievements: Won vendor to major contractors and sub-contractors for Oil and Gas industry in Thailand accomplished 200 MTB in 2011, approval vendor projects yearly basis 25 projects., each set 20-50 MTB by winning awards maintenance projects.
- Customers: PTTEP, Chevron, Thai Nippon Steel, IRPC, Bechtel, CUEL.
Sales Executive
Jagota Brother Trading co., Ltd
Bangkok
01.2006 - 12.2009
- Accomplished sales data and team performance to develop realistic sales goals 12 MTB yearly, revenue by 24 % monthly implementing effective sales strategies in sales cycle process from prospecting leads, sales goals 1.2 MTB monthly.
- SWOT analysis and executed targeted sales strategies accordingly using data-driven decision-making to stimulate 2 % monthly on fresh imported products and modern trade products.
- Customers: Dusit Thani, Marriot Group, Hilton, Centerra, Zen, Fuji, Tesco.
Flight Attendant
Lufthansa German Airline
Bangkok
01.1996 - 12.2006
- Performed pre-flight safety checks to verify oxygen masks, life jackets and other emergency equipment in good working order.
- Participated in regular training sessions to stay current on industry trends, evolving company policies, safety procedures, and customer service strategies.
- Increased customer loyalty through personalized interactions, promptly attending to concerns, and resolving issues professionally.
Education
BBA - Business Administration and Management
Assumption University
Bangkok 02.1993 - 03.1996
Skills
Timeline
Sales Manager Building Technology
Rehau Ltd.
06.2024 - Current
National Sales Manager Water Treatment8
Seko Fluid Control Thailand CO. Ltd
01.2022 - 12.2023
National Sales Manager
Cormix International Co., Ltd
01.2022 - 06.2022
Sales Manager
Tadano Italthai Co., Ltd
01.2013 - 12.2021
Sales Manager
Mass Supply Service Co., Ltd
01.2011 - 12.2013
Products Sales Manager
International Piping Product UK
01.2009 - 12.2011
Sales Executive
Jagota Brother Trading co., Ltd
01.2006 - 12.2009
Flight Attendant
Lufthansa German Airline
01.1996 - 12.2006
BBA - Business Administration and Management
Assumption University
02.1993 - 03.1996
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